Birmingham Bowl Logo

Birmingham Bowl Logo
Since 2011, when the Birmingham Bowl was played for the first time under its current name, its emblem has remained unchanged. In this description, we do not take into consideration the period when the game was known as PapaJohns.com Bowl (2006–2010) and had a different brand identity.

Meaning and history

At the very center of the Birmingham Bowl logo, there is the name of the game. Both the words are given in white, but the word “Bowl” features a gray gradient, due to which it gets some dimension. The lettering “Birmingham” also gets an individual style due to the choice of type and the varying size of the letters.
Logo Birmingham Bowl


Above the lettering, there are a stylized football in blue and grey and the skyline of Birmingham.