Alternative for Germany (AfD) Logo PNG
Alternative for Germany (Alternative für Deutschland, AfD) is a German opposition parliamentary political party founded in 2013. The AfD was the first large and viable far-right party in Germany since the end of World War 2. The party initially positioned itself as a liberal and Euroskeptic political force in favor of the abolition of the Euro and defense of the national interest.
Meaning and history
The Alternative for Germany was founded in 2013 by economics professor Bernd Lücke of the University of Hamburg, former Frankfurter Allgemeine journalist Konrad Adam, and politicians Alexander Gauland and Gerd Robanus. The party’s program was not developed and adopted until 2016, three years after the founding of the AfD.
The Alternative for Germany party was founded by Euroskeptics in 2013 to protest the European Union’s allocation of billions of dollars in aid to support the Greek economy. Since its founding, the AfD has consistently advocated the defense of national interests and non-interference in the internal affairs of the state, conservative family values, and the fight against terrorism, among others.
The party initially positioned itself as a liberal and Eurosceptic political force. Its members openly discussed the problems of the eurozone and opposed the prolongation of the “EU rescue umbrella” program (Euro-Rettungsschirm). In the late 2010s, the AfD transformed into a far-right party, attracting other, smaller radical and nationalist parties and movements.
The party reached its greatest popularity in 2015 during the migration crisis, and in 2017 it passed the Bundestag for the first time. In the 2017 elections, it became the third-largest party in the Bundestag. And in the 2021 elections, it won more than 10% of the vote and 83 seats. The party is the largest opposition force in the Bundestag and continues to build on its success in regional elections. Proclaiming the task of protecting the culture and identity of Germans.
In terms of visual identity, Alternative for Germany is quite stable. The original banner of the party, designed in 2013, was only slightly modernized throughout the years, keeping its concept and idea untouched.
2013 – 2017
The first logo of the Alternative for Germany political party was designed in 2013 and stayed active for the first four years of the AfD history. It was a horizontally oriented rectangular banner with a sky-blue background, where the simple yet stable white lettering was written in a modern sans-serif reface and accompanied by a bold swoosh-shaped red arrow, placed at the bottom of the composition.
2017 – Today
The redesign of 2017 has kept the color palette and the graphical part of the Alternative for Germany logo untouched, yet played with the lettering part, shortening it to just the “AfD” abbreviation, written in enlarged white characters across the middle of the banner. With less text in it, the logo of the party started looking more confident and powerful, and the bright red arrow now is the main accent, standing for changes and willingness.
Font and color
The bold white lettering from the primary logo of the Alternative for Germany political party is set in a modern geometric sans-serif typeface, which looks pretty similar to such iconic fonts as Futurareg, or Harmonia Sans Paneuropeantrade with some minor modifications.
As for the color palette of the Alternative for Germany visual identity, it’s based on sky-blue, as a symbol of hope and freedom, red as a symbol of determination and readiness, and white for transparency and trustworthiness.