Simply Beverages, known for its Simply Orange juices and Simply Lemonade lemonades, was founded in Florida in the very early 2000s and today is one of the market leaders not only in the United States but around the world.
Simply Orange juice, produced without the use of concentrates, was first introduced in the United States in 2001, and almost immediately the 1.5-liter plastic bottle became a huge hit with consumers. To this day, Simply Beverages’ beverage sales are growing by 10 percent annually, but today, it’s not just the orange juice that deserves the credit.
In 2006 the line of Simply beverages was already expanded, and two new products, Simply Lemonade and Simply Limeade, were introduced to the market. Since then almost every year the brand has launched new juice flavors, such as Grapefruit, Mango, and Pineapple.
In 2020, the company announced the launch of a new line under the Simply brand, plant-based milk. Simply Almond, available in three flavors (Vanilla, Original, and Unsweetened), was initially introduced in Target and Kroger stores in the U.S. and Walmart, Safeway, Loblaws, and other major grocery chains in Canada.
Coca-Cola also introduced the Simply Mixology line, which is a line of drinks for mixing in alcoholic cocktails. mixed at home with both alcoholic and non-alcoholic drinks, as well as with each other.
In 2022, it was announced that Coca-Cola and Molson Coors will launch a joint product, Simply Spike Lemonade, an alcoholic beverage. The Spike line has strawberry, watermelon, blueberry, and original lemonades. Simply is the third brand to which Coca-Cola has added alcohol at all. The first were Topo Chico and Fresca.
What is Simply?
Simply is the name of a beverage brand, which was established in the United States in 2001 and is owned by the Coca-Cola Company. The brand is known for its fresh juices, lemonades, smoothies as well as almond oat-based drinks. In 2022 Coca-Cola also introduced a line of alcoholic beverages — Simply Spike Lemonade.
In terms of visual identity, Simply is a super elegant and sophisticated brand. The logo of the beverage company is based on the lettering in a black-and-white color palette, which works great on the bottles with colorful juices inside.
The Simply Orange Juice Company logo features a vibrant and appealing design centered around a realistically rendered orange. The orange, depicted with a textured and dimpled surface, is topped with a green leaf, symbolizing freshness and natural ingredients. The word “Simply” is written in a bold, black, cursive font with a slight flourish, giving the logo a handcrafted and authentic feel. The word “Orange” follows in a similar style, ensuring brand consistency and readability. Below the orange, the words “Juice Company” are written in a clean, uppercase font, arched in a semi-circle, subtly echoing the shape of the orange. The overall design conveys a message of simplicity, quality, and freshness, emphasizing the brand’s commitment to providing pure, unadulterated juice. The combination of the bright orange fruit and the elegant typography creates a visual appeal that is both inviting and trustworthy, making it instantly recognizable on store shelves.
The Simply Beverages logo from 2012 features a sleek and modern design that emphasizes elegance and simplicity. The logo showcases the word “Simply” in a prominent, black cursive font that is both fluid and bold. The flowing script of the word adds a touch of sophistication and grace, suggesting a premium quality product. Below “Simply,” the word “Beverages” is written in a smaller, sans-serif font, creating a nice contrast with the cursive script above. This font choice is clean and contemporary, enhancing readability and reinforcing the brand’s modern appeal. The black and white color scheme of the logo exudes a timeless and classic vibe, making it versatile and easily adaptable across different packaging and marketing materials. The overall design is minimalist, focusing on the brand name without any additional imagery, which aligns with the brand’s philosophy of offering straightforward, high-quality beverages.
The logo of the Coca-Cola daughter company, Simply Beverages, is based on a custom cursive “Simply” inscription, which for the main version is underlined by the lowercase “Beverages” in a modern sans-serif; for the iconic orange juice — by the “Orange” in the same cursive, and for other lines — by the additional wordmarks on narrow color banners.
The elegant lettering from the primary Simply Beverages logo is set in a custom cursive typeface. This typeface has some similarities with Kalisha Script, Tulipn, or Style Script, but the characters’ contours are significantly modified.
As for the color palette of the Simply beverages logo, its main version is based on a traditional combination of black and white, while for different drink lines, the badge can change its shades depending on the packaging of the products.