Shein is an American online fashion retailer, which was established in 2008. The e-shop operates in more than 200 countries across the globe and specialized in women’s clothing and accessories at affordable prices. The store also has a wide range of men’s and kids’ apparel.
The company is mainly focused on a young audience, and follows its main principle “everyone can enjoy the beauty of fashion”.
Created for the USA market, the Shein e-commerce business has grown fast to cover the markets of North America, Europe, and Australia, as well as the Middle East and a few other countries.
Started as a women’s clothing online store, Shein expanded its assortment of items fast enough. Today the e-shop offers fashion goods for men and kids, as well as interior pieces, cosmetics, and electronic accessories.
The company is most known for its affordable pricing policies and a wide range of sales and offers, running constantly. Shein has a shopping category “under $5”, which always boasts a huge selection of fashion items in.
Another unique feature of Shein is a plus-size fashion selection, which offers all the latest fashion trends in all sizes possible, unlike many other retailers.
The online fashion retailer ships its products to almost every corner of the world, offering free delivery after a certain amount spent on shopping. The shipping time usually takes from 1 to 3 days and the company’s policies protect customers from not getting their order delivered.
Shein is also known for its numerous collaborations with fashion bloggers, which helped the e-store getting almost 9 million subscribers in their social media pages.
Shein accepts almost all the possible payment methods, including American Express and PayPal. The store also has a bonus points system, where you can pay for your order using the points, got for your previous activity.
The company accepts returns within 45 days and do not charge you for the shipping of your first return order.
The Shein application is available for both iOS and Android operating systems and makes the shipping experience even more pleasant and easy.
Shein has everything you may need — from lingerie to shoes and accessories, as well as bed linen and phone cases. It is a one spot shopping destination, which is reliable and has its customer in the center of its value system.
What is Shein?
Shein is an online e-commerce business, which was established in China in 2008. Today it is one of the largest online fashion stores in the world, offering affordable fast-fashion items, accessories, and footwear for women, with international shipment service. The online store has more than seven million users per month.
The iconic “S” that featured a combination of one thick and one thin stroke was created back in 2011, soon after the brand was founded. All the other letters used a thinner stroke. A simple, sans-serif font with straight lines and cuts and no other elements made the logo look stylish and universal.
The updated version looks almost identical to the one used last year. There was one little detail that changed. It was the first “I”, which was now capitalized and split the name into two halves. It was just a bit thicker than other letters, except for the “S”, and had tapered serifs like no other letters.
The company never stopped improving one of the elements of its brand image. It returned to the original version but made some modifications. The lowercase letters were stretched out vertically and the logo acquired a more confident look. Such a minimal update created a big difference.
It was not long before the brand brought back the logo it created in 2012. Like always, it introduced some new elements. First of all, the name was now shortened to “SheIn”. Moreover, all the lowercase letters now had tapered serifs and thicker strokes, just like the uppercase “I”. Bolder strokes reflected the growing power and influence of the brand.
The first thing that caught the attention in the new emblem was italicized letters. There was also less contrast in stroke thickness. Another change done in 2016 was the removal of serifs. The company might have desired for the logo to look more like the originals. It also brought the focus back to the letter “S”, which by this time was strongly linked to the brand image.
The Shein wordmark in all the capital letters is written in a modern sans-serif typeface with clean and neat lines and sharp angles of the letter “N”.
The logo reflects a reliable and professional company, which values quality and aims to provide its customers with the latest trends at the best prices.
The simplicity and minimalism of the Shein logo show the company as progressive and the one with great expertise in style and fashion.
The Shein monochrome logo looks confident and sleek on websites and packaging, balancing the brightness of the fashion items the e-store sells.
The Shein icon is a black square with a white capital “S”, executed in the same sans-serif typeface as the wordmark. It looks modest and laconic, evoking a sense of professionalism and authority.
The Shein logo is one of the classic examples of the fashion industry brand’s visual identity. It is text-based and executed in a monochrome color palette, which is a perfect choice for the company, working with clothing and accessories.