Pure is a racing video game, created by Disney in 2008. Originally developed for consoles, the game has also its version available for Microsoft Windows. Developers offer two modes: single and multiplayer and integrate a trick reward system.
The Pure visual identity is minimalist and laconic yet looks bright and is instantly recognizable all over the world.
The Pure logo is composed of a wordmark with an emblem, which is usually placed inside the nameplate or under it.
The inscription in all capital letters is executed in a strong geometric sans-serif typeface, which is slightly italicized. The letters are placed very close to each other so that their outlines touch one another.
The Pure emblem is a detailed image of a person and the racing cart. It is usually placed inside the letter “U” of the wordmark, but come time it can be located under the lettering or even as a background for the cover.
The color palette of the Pure logo is red and black, which is a powerful combination, reflecting strength, passion, and energy. The game’s logo shows its essence and evokes a sense of speed and freedom it looks modern and powerful, yet pretty simple.