A Minor League Baseball club, Northwest Arkansas Naturals, was established in 2008 in Springdale, and today plays in the North Division of the Texas League, as a Double-A affiliate of Kansas City Royals. Despite its quite short history, the team has won many prizes today, including two League titles and four Division ones, which puts it at the top of the competition list. Northwest Arkansas Naturals is bright not only in its game but also in its visual identity, which uses a wide palette of eye-catching colors.
Part of the Texas League, minor league baseball team the Northwest Arkansas Naturals is the Double-A affiliate of the major league’s the Kansas City Royals. They adopted their current name after moving from Wichita, Kansas, not long before the 2008/09 playing season.
The name of the team was inspired by the reputation of Arkansas as the “Natural State,” as well as the 1984 movie The Natural.
The main emblem, which was developed in 2008, sports a waterfall going down from a blue mountain. There’s a baseball with red seams flying by. The lettering “Naturals” can be seen on the forefront. The “N” looks unusual as its diagonal bar is formed by a lightning bolt.
The redesign of 2024 has replaced a sharp and aggressive badge of the Northwest Arkansas Naturals Club logo with a bright and sunny badge with a depiction of the state’s landscape drawn in the center of the composition. It is drawn in a yellow, red, and blue color palette inside a geometric badge with sharp cut-outs of the contour, repeating the shape of the state’s map borders. The crest is accompanied by a massive yet smooth arched lettering in white capitals with a thick blue shadow.
The cap logos are built around the “N,” which is given on a variety of backgrounds.
While the Northwest Arkansas Naturals logo isn’t visually aligned with that of its parent’s team in terms of its structure, there’re some similarities in the palette: both use gold and blue. However, the shades are pretty different, so this fact seems more of a mere coincidence than an attempt to bring the teams’ brand identities closer to each other.