The Wilmington-based freight shipping company R+L Carriers became the official sponsor of the New Orleans Bowl in 2006. Ever since the bowl game logo has been heavily influenced by the brand identity of R+L Carriers.
Meaning and history
2001 – 2004
2005
2006 – 2009
2010
2011 – Today
The 201 New Orleans Bowl logo, you can see the name of the freight shipping company given in italicized green letters. Below, there are the words “New Orleans Bowl” in larger purplish letters. The “O” glyph in the word “Bowl” houses an elegant street lamp combining at least two shades of yellow with two shades of green.