The Wilmington-based freight shipping company R+L Carriers became the official sponsor of the New Orleans Bowl in 2006. Ever since the bowl game logo has been heavily influenced by the brand identity of R+L Carriers.
Meaning and history
On the current New Orleans Bowl logo, you can see the name of the freight shipping company given in italicized green letters. Below, there are the words “New Orleans Bowl” in larger purplish letters. The “O” glyph in the word “Bowl” houses an elegant street lamp combining at least two shades of yellow with two shades of green.
The emblems used by the bowl game before 2006 also housed the street lamp, although the palette and other elements were different.