NESCAC Logo

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New England Small College Athletic Conference Logo
The logo of the New England Small College Athletic Conference (NESCAC) looks somewhat unusual and even controversial. The style of the typography seems to slightly contradict the pictorial part.

Meaning and history

Logo New England Small College Athletic Conference


On the one hand, the abbreviation “NESCAC” is given in a slab serif type that is quite common for athletic emblems. It is pretty heavy and static, and there is hardly anything elegant in it. On the other hand, the building depicted to the left of the abbreviation looks elegant and light. It has been drawn using thin lines and is a bit too refined in comparison with the text.
However, as the New England Small College Athletic Conference logo uses a single color, it helps to merge the two parts together.