National Park Service Logo

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National Park Service Logo
National Park Service is an American governmental establishment, which specializes in the preservation of national lands and memorials. The NPS was formed in 1916 as a branch of the Department of Interior.

Meaning and history

The National Park Service’s visual identity is ornate and impressive. The badge has a configuration and texture of an ancient arrowhead, made of Stone. The brown-green and white color palette of the NPS logo is a celebration of nature and its beauty.
The emblem depicts a mountain with a snow peak, a river or a lake, a big green sequoia, and a bison under it.
National Park Service Logo


All components of the insignia illustrate the main elements of nature and its system. The tree and an animal reflect flora and fauna in its wilderness, while the landscape stands for recreational activities, and the arrowhead-background itself is a celebration of history and archeology.
The National Park Service inscription in white is located above the mountain and executed in all capital letters sans-serif typeface. It is simple and neat and doesn’t overload the badge.
The National Park Service logo is authentic and unique, it is full of details and meanings, which shows the fundamental approach of the organization and its main values and policies.