The names of many manufacturers of fishing products are known to fishermen no less than brands of cars, electronics, etc. However, for “ordinary people” these names do not tell much. In this article, we decided to collect for you a list of logos of the most popular fishing brands, as the designs of many of them are worthy of being recognized by a wider audience.
Take for example the logo of KastKing, which looks incredibly cool in its geometric minimalism. KastKing is not just a manufacturer of fishing products, it is a rather large company with international recognition, whose products are sold all over the world. And in 2013, KastKing became the biggest brand and supplier of fishing tackle on Amazon. I bet most of you are hearing that name for the first time. So, there are going to be a lot of surprises for you “non-fishermen” today. So let’s waste no time and get to our list!
AMS Bowfishing
The AMS Bowfishing logo is quite simple in its composition, yet due to the use of the right color and a balance between softness and geometry, the badge turns out to be very elegant and memorable. The design of the AMS Bowfishing visual identity is based on an enlarged uppercase “AMS” lettering in a narrowed serif typeface with softened contours, and a delicate emblem, placed on its right. The emblem is an elongated horizontally oriented arrowhead pointing to the right. Both elements of the logo are executed in a smooth and light shade of blue, associated with water and fishing.
Frogg Toggs
The visual identity of the Frogg Toggs brand is a combination of a very cool yet laconic emblem and a lowercase lettering, written in a custom elegant typeface. The emblem of the company is based on a stylized image of a webbed foot, drawn with softened contours and accompanied by tiny solid splashes of water. There are two options for the color palette for the emblem — solid black or green. In the green one, the image is also used as the web icon for the brand’s site. As for the lettering, it looks both sophisticated due to the shapes of the characters, and very friendly, as the contours are slightly uneven.
Lew’s
Lew’s logo looks very confident and full of energy, as it is executed in a bright shade of yellow and boasts massive slanted shapes, which evoke a sense of motion and progress. The only element of the badge is the lettering, written in the mixed case of an italicized sans-serif typeface with the first character enlarged, and its horizontal bar underlining the lowercase “E” up to its middle. The ampersand slightly overlaps the upper right corner of the “W”, making a delicate diagonal cut on it. There is nothing else in the brand’s logo, not even a letter outline, and this simplicity turns it into a very strong and self-sufficient insignia.
Scientific Anglers
The Scientific Anglers visual identity represents a very professional and confident brand, which is an expert in its field. The logo of the company is composed of a laconic emblem with a very modern mood, and a strict stable lettering in two levels. Both elements of the badge are executed in a bright shade of red, a symbol of passion and power, excellence and precision. The emblem of the brand is a stylized SA monogram, with the “S” overlapping the “A” which had its horizontal bar missing. As for the inscription, it is set in a clean geometric sans-serif typeface, with perfectly balanced lines and spaces.
Shimano
The logo of the Shimano brand has all the shades we can see in the waters — turquoise green, and blue. The composition is quite simple — bold uppercase lettering underlined by a narrow banner, but the juiciness of the color palette and the stability of the characters make up a very eye-catching insignia. The wordmark in the delightful turquoise shade is executed in a sleek futuristic sans-serif typeface with rounded angles of the characters and straight cuts of the bars’ ends. As for the geometric elements at the bottom of the badge — it is rectangular and composed of three equal horizontal stripes — green on top, turquoise in the middle, and intense blue at the bottom.
KastKing
The KastKing logo features a bold and dynamic design, primarily in a deep navy blue color, which evokes feelings of reliability and trustworthiness. The logo comprises a stylized fish element, cleverly designed with angular shapes that suggest speed and agility, attributes important to the fishing industry. The fish is accompanied by the brand name “KastKing” in a strong, geometric sans-serif typeface, emphasizing strength and modernity. The integration of the fish graphic with the text creates a cohesive and striking visual identity, symbolizing the brand’s commitment to innovative fishing gear and superior performance.
Okuma
The Okuma logo exudes a sense of inspiration and sophistication, aligned with its tagline “Inspired Fishing”. The logo features the brand name “Okuma” in a bold, lowercase sans-serif typeface, with the letters spaced evenly to convey balance and stability. The navy blue color palette enhances the sense of professionalism and dedication. Below the brand name, the tagline is rendered in a clean, modern font, reinforcing the brand’s mission to inspire and innovate in the fishing industry. The simplicity and clarity of the design reflect Okuma’s focus on quality and performance.
Garmin
Garmin’s logo is a testament to its reputation for precision and reliability. The logo features the brand name “Garmin” in a clean, bold sans-serif typeface, which is simple yet powerful. The black lettering is contrasted with a small, blue triangular element above the last “I”, symbolizing navigation and direction, core aspects of Garmin’s product offerings. This minimalist design is both modern and timeless, reflecting Garmin’s commitment to cutting-edge technology and accurate performance in both marine and general navigation sectors.
Humminbird
The Humminbird logo combines elegance with a touch of nature, fitting for a brand focused on fishing technology. The logo features the brand name “Humminbird” in a bold, uppercase sans-serif typeface, exuding strength and confidence. The typography is complemented by a stylized bird graphic in gold, which adds a dynamic and lively element to the design. This bird graphic symbolizes freedom and precision, attributes associated with Humminbird’s high-performance fish finders and marine electronics. The use of gold and black creates a sophisticated and distinctive visual identity.
Coleman
The Coleman logo is instantly recognizable with its bold use of red and white colors, symbolizing energy and reliability. The logo features the brand name “Coleman” in a clean, italicized sans-serif typeface, suggesting movement and forward-thinking. Accompanying the text is an iconic lantern graphic, which underscores Coleman’s heritage in outdoor and camping equipment. The strong red background ensures the logo stands out, conveying warmth and trust. This classic design reflects Coleman’s long-standing reputation for durable and dependable outdoor gear.
Penn
The Penn logo is striking with its bright red and blue color scheme, exuding energy and reliability. The logo features the brand name “Penn” in bold, uppercase letters set against a red oval background with a blue border, which enhances its visibility and memorability. The straightforward typography and strong color contrast communicate strength and trustworthiness, key attributes for a brand renowned for its high-quality fishing reels and rods. The simplicity of the design ensures it is easily recognizable and synonymous with excellence in the fishing community.
Suunto
The Suunto logo epitomizes precision and adventure, core values of the brand. The logo features the brand name “Suunto” in a clean, bold sans-serif typeface, with each letter evenly spaced for clarity and balance. Above the text, a small red triangle points upward, symbolizing elevation, exploration, and the brand’s expertise in sports and outdoor instruments. The black and red color scheme is both modern and striking, reflecting Suunto’s commitment to innovation and high performance. This minimalist yet powerful design ensures the logo is both memorable and versatile.
Berkley
The Berkley logo is distinctive with its black and white color scheme, exuding simplicity and elegance. The logo features the brand name “Berkley” in a bold, italicized serif typeface, set against a black oval background. The design is complemented by a stylized fish graphic above the text, which adds a dynamic and lively element. This graphic symbolizes the brand’s deep connection to fishing and its commitment to providing high-quality fishing tackle. The clean lines and strong contrast of the logo make it easily recognizable and reflective of Berkley’s heritage and expertise in the fishing industry.
Plano
The Plano logo is an emblem of bold simplicity and functionality, featuring the brand name in a striking, uppercase sans-serif typeface. The letters are presented in a bright yellow color, symbolizing energy and visibility, while the slanted design of the characters conveys motion and forward-thinking. This design is clean and modern, ensuring easy recognition and association with reliability and innovation. Plano’s focus on providing quality outdoor and fishing storage solutions is well reflected in this vibrant and confident logo, making it both memorable and effective in representing the brand’s ethos.
Abu Garcia
The Abu Garcia logo is a powerful representation of heritage and quality in the fishing industry. The logo features the brand name in a bold, black sans-serif typeface, creating a strong visual impact. Above the text, two red horizontal bars add a dynamic element, symbolizing the brand’s forward momentum and innovation. The contrast between the black and red colors enhances the logo’s visibility and memorability. This design reflects Abu Garcia’s commitment to producing high-quality fishing reels and gear, encapsulating both tradition and modernity in its visual identity.
Rapala
The Rapala logo stands out with its vibrant red color and bold, uppercase typeface, exuding energy and confidence. The letters are designed with slightly rounded edges, giving the logo a unique and approachable appearance. This design choice conveys the brand’s commitment to quality and innovation in fishing lures and tackle. The simplicity and clarity of the logo ensure it is easily recognizable, while the bright red color symbolizes passion and excitement, aligning with Rapala’s reputation for performance and reliability in the fishing industry.
Wild River
The Wild River logo combines elements of nature and adventure in a distinctive design. The logo features a stylized bird in flight, enclosed within a blue circular shape, symbolizing freedom and exploration. Adjacent to this graphic, the brand name is written in a unique, slightly irregular typeface, evoking a sense of wilderness and authenticity. The use of blue connects the logo to water, reinforcing the brand’s focus on fishing and outdoor gear. This combination of natural imagery and rugged typography effectively captures the spirit of adventure and the brand’s dedication to quality.
Simms
The Simms logo is marked by its simplicity and elegance, featuring the brand name in a bold, uppercase serif typeface. The orange color of the text is vibrant and eye-catching, symbolizing enthusiasm and energy. The clean lines and balanced proportions of the letters convey a sense of professionalism and reliability. This minimalist approach ensures the logo is easily recognizable and versatile, reflecting Simms’ commitment to providing high-quality fishing apparel and gear. The logo’s design encapsulates the brand’s dedication to innovation and excellence in the fishing industry.
Mares
The Mares logo exudes a sense of passion and precision, fitting for a brand renowned in the spearfishing and diving industries. The logo features the brand name in a bold, black lowercase sans-serif typeface, with a distinctive, stylized spearhead graphic incorporated into the design. The tagline “pure passion” underscores the brand’s dedication to the sport, rendered in a clean, modern font. The black and white color scheme adds a touch of sophistication and timelessness. This design effectively communicates Mares’ commitment to high performance and quality in their products.
Seaguar
The Seaguar logo is a sleek and modern representation of the brand’s expertise in fishing line technology. The logo features the brand name in a bold, uppercase sans-serif typeface, with the first letter “S” designed to resemble flowing lines, symbolizing the brand’s focus on high-quality fishing lines. Above the text, a stylized fish graphic adds a dynamic element, reinforcing the connection to the marine environment. The black and white color palette is clean and professional, ensuring the logo is easily recognizable and reflective of Seaguar’s commitment to precision and innovation in the fishing industry.
Shakespeare
The Shakespeare logo combines a sense of tradition and reliability, reflecting its long-standing presence since 1897. The logo features the brand name in an elegant, black script typeface, evoking a sense of classic craftsmanship and timeless quality. The background comprises three horizontal stripes: a bright blue at the top, a white stripe in the middle where the brand name is placed, and a green stripe at the bottom with the text “SINCE 1897” in a bold, uppercase serif typeface. This color combination symbolizes trust, purity, and growth, aligning with Shakespeare’s reputation for dependable fishing equipment and innovative designs.
Sea Eagle
The Sea Eagle logo is a striking representation of freedom and adventure. It features a stylized, white sea eagle in flight, enclosed within a green circular shape that represents the natural environment and water. The brand name “Sea Eagle” is written in a bold, black serif typeface, which contrasts sharply with the green background, ensuring high visibility and recognition. The combination of the powerful bird graphic and the robust typography reflects the brand’s commitment to providing high-quality inflatable boats and kayaks, designed for exploration and outdoor activities.
Daiwa
The Daiwa logo is a modern and dynamic design, characterized by its bold use of black and white. The logo features an abstract geometric pattern resembling the letter “D,” created with sharp angles and clean lines, symbolizing precision and innovation. Below this graphic, the brand name “Daiwa” is written in a matching geometric sans-serif typeface, enhancing the futuristic feel of the logo. The simplicity and strength of the design reflect Daiwa’s commitment to advanced technology and high performance in fishing reels and rods, making it a standout identity in the industry.
Zebco
The Zebco logo is sleek and minimalistic, featuring the brand name in a clean, uppercase sans-serif typeface. The letters are presented in a light gray color, which conveys a sense of modernity and sophistication. Below the brand name, a horizontal line adds a touch of balance and stability to the design. This simple yet effective logo ensures easy recognition and reflects Zebco’s focus on providing user-friendly and innovative fishing gear. The understated elegance of the logo symbolizes the brand’s commitment to quality and reliability in the fishing community.
Conclusion
Fishing is a fascinating activity that has its traditions and rules. It requires patience, observation, and sometimes skill. The secret of successful fishing lies in the ability to understand the habits and behavior of fish, adapt to the conditions of the reservoir, and skillfully use tackle and lures. We have told you about the manufacturers of fishing equipment, and more precisely about their logos in today’s article. Hopefully, you’ve learned something new and some facts from the information above might come in handy for creating a logo for your own business.
