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Magellan Navigation is an American company focused on production of consumer and professional grade Global Positioning System receivers. It was founded in 1986 and today has over 200 key patents in GPS technology.
Meaning and history
The brand, named after Ferdinand Magellan, the Portuguese explorer who was the first to circumnavigate the Earth, has a very calm and elegant logo.
The Magellan color palette is based on black for the all-caps classic serif wordmark and dark blue for the orbit framing. Dark blue symbolizes intelligence, trust and reliability, while black is a color of power and strength according to 1000logos.
It is a very laconic and obvious logo for the leading manufacturer of portable GPS navigation devices. The logo reflects the brand’s stability and constant development, being timeless and elegant.
