Lowrance is an American brand of mapping systems and sonar and GPS receivers. It was founded in 1957 by Darrell Lowrance. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands.
The Lowrance brand is associated with more innovations, new patents and distinctions than any other brand in the marine electronics industry. And the brand’s logo reflects its values and height quality of products.
This logo has been used by the company for fifty years. It was created at the time of the foundation and shows off a very bright blue color. All uppercase letters are spaced very closely and have a thin black shadow that is placed on the right and bottom sides. This gives them a three-dimensional appearance, which is enhanced by the addition of a thin white line that separates the blue letters and black shadow and creates an impression of a highlight. The name is accompanied by a square emblem on the left that features an ”L” with a small square placed above its horizontal stroke.
Being a marine electronics company, Lowrance uses a deep blue color in its logo palette. The most commonly associated color with deep sea water.
The logo itself is a classic sans serif wordmark in all-caps, located on a white background. Very simple and clean, the logo is still bright and eye-catching, due to the good color contrast and it’s bold lettering.