Probably the most distinctive element of the Hawaii Bowl logo is the football that is also a coconut (or a coconut that is also a football). The similarity results from the brown color and the shape. Like a football, the symbol has a white seam, while the green top reminds a coconut.
Meaning and history
For most of its history, which started in 2002, the logo featured the coconut over a red shape based on a rectangular but having uneven edges. The shape housed the name of the bowl and its sponsor.
On the 2019 emblem, the coconut stands straight, while the red shape has been replaced by a light blue rectangle with rounded corners housing the name of the current sponsor, SoFi.