Probably the most distinctive element of the Hawaii Bowl logo is the football that is also a coconut (or a coconut that is also a football). The similarity results from the brown color and the shape. Like a football, the symbol has a white seam, while the green top reminds a coconut.
Meaning and history
2002
2003 – 2012
2013
2014 – 2017
2018 – Today
On the 2018 emblem, the coconut stands straight, while the red shape has been replaced by a light blue rectangle with rounded corners housing the name of the current sponsor, SoFi.