Glasseslit is a global online retailer of eyeglasses, which has one of the biggest selections of all the possible styles. The website offers free delivery in many countries across the globe, including North American, European and Asian regions. Along with eyeglasses, the e-store also sells sunglasses for men and women.
The visual identity of the online glasses retailer is classic and elegant. The logo is composed of a traditional emblem, accompanied by a bold modern wordmark on its right.
The emblem in burgundy and white colors depicts an abstract geometric pattern, composed of several lines and placed on a solid circle. The symbol resembles a classic green column or an ancient Mayan mask. It looks strong and sophisticated, showing the fundamental approach of the company to everything it does.
The color palette of the emblem is complemented by black lettering and evokes a sense of professionalism, reliability, and luxury. These three strong colors work perfectly together, emphasizing all the strong sides of the e-commerce platform — high quality of service, reliability, and safety.
Font
The wordmark in all capital letters is executed in a bold and slightly narrowed sans-serif typeface, which is similar to Bebas Neue font. The letters are placed pretty close to each other, and this balances the intense and solid emblem, making the whole logo harmonized and powerful.
The e-commerce platform boasts one of the largest selections of eyeglasses available online. The company pays a lot of attention to social media activity and had its profiles active on Instagram, Facebook, Twitter, and Pinterest.
The Asian online retailer offers a wide range of eyeglasses and sunglasses of all the possible shapes and colors so that everyone could find a perfect pair for himself. Thousands of items in the company’s catalog include full frames, rimless and semi-rimless models for men, women, and kids.
It is possible to shop by frame types, shape style or material, and you can also browse a sale section, where there are hundreds of models for less than $10. Each pair of glasses is packed in a hard case and has a lens cloth inside.
The website offers a fast and safe worldwide delivery service and accepts various types of payments. Everything on the platform is designed according to the customers’ needs.