Explay is a brand of the largest Russian manufacturer of digital multimedia devices. The company was founded in 2005 by Eduard Vaschenko, and the trademark was registered in 2007.
Meaning and history
The Explay uses almost transparent grey on a white background, which gives its logo a slightly mysterious look. Grey is a neutral color, which can be used with any additional color and stay stylish.
The Explay wordmark is executed in a bold all-caps typeface, and the confident lines of the font balance the transparency of the logo colors. There is also a triangle “Play” button symbol between the letters “L” and “A”, which reflects the brand’s products specialty.
The light grey color and simplicity of the lettering make the Explay logo strict and timeless.
