Cheez-It Bowl Logo

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Cheez-It Bowl Logo
The Cheez-It Bowl logo has been inspired by the emblem of its sponsor, Cheez-It crackers. The very shape of the logo is reminiscent of the shape of a cracker in the way it is depicted on the box of crackers. The dots that can be seen all over the square and the color of the lower half have also been inspired by the crackers. On top of the logo, there is the wordmark of the brand.
However, you can see several unique things, too: the sun, the cactuses, the hills on the background, which make the emblem recognizable.

Meaning and history

Logo Cheez-It Bowl


The NCAA FBS college football bowl game was first played in 1989 and has been renamed more than once since then (the Copper Bowl, the Insight Bowl, the Buffalo Wild Wings Bowl, and the Cactus Bowl).