While there is some dynamism in the Central Collegiate Hockey Association logo, it looks pretty heavy due to the choice of typeface.

On the one hand, the letters are italicized and there is the figure of a player, which adds some speed and motion. On the other hand, the glyphs are rather bold, which adds weight. Also, the letters have a rectangle structure, while the corners on the “C’s” are cut. This approach emphasizes traditionalism and reliability – it is far from the friendly plump curves of many modern typefaces.

Logo Central Collegiate Hockey Association (CCHA)

Meaning and history

The Central Collegiate Hockey Association existed from 1971 to 2013. It was a college athletic conference taking part in the NCAA’s Division I as a hockey-only conference.