The Binghamton Devils is a professional ice hockey team based in Binghamton, New York. The team is owned by the New Jersey Devils of the National Hockey League (NHL). They compete in the American Hockey League (AHL) and serve as the Devils’ primary development affiliate.
The Binghamton Devils logo is a remarkable example of how an emblem can be unique without losing its connection with the brand identity of its “parent”, the New Jersey Devils.
The Binghamton Devils logo borrows the iconic “NJ” symbol with the horns and tail from the New Jersey Devils logo and places a face of an evil character over it creating an entirely new emblem.
What is Binghamton Devils?
Binghamton Devils is a professional ice hockey team based in Binghamton, New York. They are a part of the American Hockey League (AHL) and serve as the top minor league affiliate for the New Jersey Devils of the National Hockey League (NHL).
While the official palette comprises only three colors – red, black, and white – the Binghamton Devils logo also includes grey.