It is hardly possible to say exactly how many jewelry brands exist today. But there are brands among them that even those who are not interested in jewelry have heard of. And among them are not only “historical brands” that have their own age-old traditions and recognizable handwriting, but also modern new names that have managed to find their niche in the jewelry art and quickly gain popularity.
And yes, many of these brands were not created in Europe, as it might seem. The American jewelry tradition is more than 200 years old, it is almost as old as America itself. And the names from the list of famous American jewelry companies in terms of their recognizability may well compete with such European legends as, for example, Cartier or Bvlgari.
In this article, we have collected the most interesting and famous American jewelry brands, about which we will briefly tell you below and look at their logos because, as we know, a successful logo is often a very significant part of the success of any company.
Alison Lou
Alison Lou is a jewelry brand from New York that has helped bring enamel, bright colors, and emoticons to sophisticated fashion jewelry design. The brand was created in 2012 in New York by a young jeweler Alison Chemla. She graduated in art history and cyber graphics and worked in famous jewelry houses. The brand’s most famous jewelry are precious candies and emojis made in gems and enamel, the brand’s trademark.
As for the Alison Lou logo, it is all about playfulness and femininity. It is executed in black and white, but the “boredom” of the color palette is greatly compensated by the graphical emblem, set under the bold uppercase wordmark. It is a contoured geometric image of a diamond accompanied by six short straight rays above it.
Aurate
Minimalistic jewelry brand Aurate was established in New York in 2015 and has already managed to take a significant position in the market. AUrate is based on the philosophy of supporting women. They are the ones who are at the center of it all and determine what the brand will be and how it will develop. Materials with high social, environmental, and legal standards are used in production.
The Aurate visual identity is stable, stylish, and modern. The logo is based solely on the lettering, which is executed in a custom sans-serif typeface with narrowed contours of the characters, thick lines, and modified bars of both “A”s, which make up a fine symmetry, supported by the “R”.
BaubleBar
BaubleBar is a New York jewelry brand founded by two longtime friends Amy Jain and Daniella Yacobovsky. Today, all BaubleBar pieces are made at the ladies’ headquarters in New York City. BaubleBar specializes in unique personalized items, especially original pendants. And the company’s affordable pricing adds to its popularity.
In terms of visual identity, BaubleBar is minimalistic and confident. The only element of the logo is the geometric uppercase wordmark set in a modern sans-serif typeface with bold bars and straight cuts. The characters are perfectly balanced in terms of spacing, looking neat and strong.
David Yurman
David Yurman is a jewelry brand that appeared in 1980 in New York. Today the company is the largest manufacturer of exclusive high-class jewelry. Every David Yurman jewelry piece is meticulously designed and created individually. The leading design element even in new collections remains intertwined metal – in pendants, detachable bracelets, and other jewelry made of gold and silver.
The David Yurman logo is a brilliant representation of the brand’s heritage and the exquisite style of the items it produces. The uppercase inscription, which is usually set in two levels, is executed in a medium-weight serif typeface with flared and sharpened ends of the bars.
Foundrae
Foundrae is a jewelry brand that was created in New York City in 2016 by married couple Beth and Murat Hutchens. Foundrae is known for weaving deep principles of faith into their pieces. The jewelry carries the principles of the Inner Compass and Dreaming. The motifs of the compass, butterfly, spade, and the letter “X” represent self-discovery and the pursuit of joy.
The logo of Foundrae has the same mysterious subtext as the philosophy of the brand. Despite being quite simple in its idea — the black lettering on a white background — it says a lot with its elegant thin lines, sharp serifs, and the merged last letters of the inscription. The “A” and “E” share their vertical bar, and the tail of the “R” playfully overlaps the “A”.
Fred Leighton
Fred Leighton is an American jewelry company founded in the 1960s and known for its luxury jewelry that combines vintage and modern trends. The brand both sells products and offers its jewelry for rent for gala events or special occasions. Thus the company’s accessories have been paraded on the carpet of various festivals and awards. Fred Leighton’s arsenal includes some of the most fashionable and luxurious pieces around the world.
Fred Leighton is all about luxurious elegance, and it is seen not only in the pieces the brand produces but also in its logo, which is simple yet excellent and fine. The badge is based on lightweight uppercase lettering in a classy serif typeface executed in a timeless black-and-white color palette.
Graff
The relatively young Graff brand was founded in 1960 by Lawrence Graff. The company is widely known for its large diamonds and buying and processing outstanding diamonds. Graff Diamonds knows how and knows how to work with any stones, but it prefers large diamonds. For this reason, the brand’s products are the most expensive in the world. And in general, Graff Jewelry House has been supplying gemstones to the British royal family for many years, and this does speak volumes.
Graff is not just a brand, but a statement. And you can feel it by looking at the logo of the company. The outlined serif typeface of the enlarged uppercase wordmark is supported by a simpler yet not less sophisticated font of the “The Most Fabulous Jewels In The World” tagline.
Harry Winston
The brilliant American brand, founded in New York in 1932, bears the name of its founder Harry Winston. He had a reputation as the “King of Diamonds”, was an outstanding jeweler of his time, and was a philanthropist. It was Harry Winston who was the last owner of the famous Hope Diamond and donated it to the Smithsonian Institution.
The visual identity of the Harry Winston brand is composed of two parts: a vertically oriented octagonal medallion with the “HW” monogram (the letters are set vertically) in a double thin frame, and an uppercase wordmark, executed in a custom serif typeface with elegantly curved tails of the “R”s.
Ippolita
Born in Florence, Italy in 1963, Ippolita, whose name is her trademark and brand, is a jewelry designer living in New York City. She produces exquisite jewelry that can be worn every day and for all occasions. Each piece of jewelry, whether hand-soldered, formed, or cast, exemplifies incredible care and craftsmanship and is the hallmark of this haute couture designer.
Being a progressive and confident brand, Ippolita has managed to represent these qualities in its minimalistic logo. The badge is composed of a bold geometric sans-serif lettering in the uppercase, with slightly extended characters.
Jacob & Co
Jacob & Co is an American watch and jewelry brand founded in 1986 by Jacob Arabo. It is known for its bold and innovative designs, high-quality craftsmanship, and use of precious materials. Initially, the brand specialized in the creation of exclusive jewelry, but in 2002 Jacob Arabo founded a new direction and began to produce watches, inlaid in them, as in his jewelry collections, precious stones of the highest quality.
The main hero of the Jacob & Co logo is the ampersand. And it is emphasized both in the icon and the full wordmark. The icon of the brand has the ampersand inscribed into the enlarged “J”, while in the main inscription, it has a significantly elongated tail.
Jennifer Meyer
Jennifer Meyer is another American fine jewelry brand born and raised in Los Angeles. The brand was founded on the idea that jewelry can be more than just an accessory. Each piece of Jennifer Meyer’s jewelry is designed to be a true extension of those who wear it, a symbol of good luck, celebration, and love, both for the world and for oneself.
Jennifer Meyer is one of not many jewelry brands, which has not chosen black to be the leading color of its logo. The uppercase serif lettering is executed in a light shade of gray, which is associated with lightness and, silver, of course.
Kendra Scott
Kendra Scott launched her jewelry line in Austin, Texas in 2002. And it all started with a modest investment of 500 dollars. And already in 2016, the company has become a unicorn. Kendra Scott and her line of products are designed with the customer in mind, making each luxury piece of jewelry as affordable as possible. Scott makes all of her jewelry from natural semi-precious stones, but most pieces cost less than $100.
The Kendra Scott logo is composed of a fine golden emblem, looking like a mandala, formed by four ornate rings, and a medium-weight uppercase inscription in black. The sophisticated contours of the rings are harmonized by the elegant yet quiet and stable contours of the characters.
Mejuri
Mejuri’s brand position encourages women to give themselves jewelry pieces. While some argue that the brand’s products are priced too low to be considered luxury items, many women are giving themselves jewelry for the first time in their lives. It’s this approach that has made Mejuri a super popular jewelry store for millennials from one coast to the other.
We like the Mejuri logo for its elegant humor. The uppercase sans-serif lettering in bold lines and with lots of space between the characters would have looked too simple, if not for the curved and slightly elongated right vertical bar of the “M”, which may be considered as a smile or a playful winking.
Suzanne Kalan
Suzanne Kalan is a Los Angeles-based brand owned by designer Suzanne Kalanjan, who has been called the “Queen of Baguette.” She is known for her unique style with irregularly placed baguette-shaped gemstones and pavé diamonds set in 18-karat gold. In October 2021, Kalan teamed up with the Cultured Pearl Association of America (CPAA) to create a capsule collection with Tahitian pearls.
In terms of visual identity, Suzanne Kalan is sleek yet minimalistic, stable yet elegant. The bold lettering is executed in the uppercase of a modern sans-serif typeface and written in thick black lines against a transparent background.
Tiffany & Co
The American company, founded in 1837 by Charles Lewis Tiffany, today has boutiques far beyond the borders of the States. Tiffany & Co. operates 200 stores worldwide and is one of the Top 5 world-famous jewelry brands. The distinctive feature of the brand is its turquoise color. It was trademarked and named “Tiffany’s color”. Thousands of girls dream of getting a cherished turquoise box with an engagement ring.
The corporate turquoise color is the main element of the Tiffany & Co visual identity and takes the leading role in its logo. The elegant serif lettering, set against a solid background, adds to the sophistication and excellence and levels it all up.
Helzberg Diamonds
Helzberg Diamonds, founded in 1915, is an esteemed American jewelry brand known for its exceptional quality and craftsmanship. The brand’s logo features a bold and sophisticated typeface, emphasizing its long-standing reputation and commitment to excellence in the diamond industry. The logo’s deep maroon color exudes a sense of luxury and elegance, aligning perfectly with the high-end nature of the products Helzberg offers.
The typeface used in the Helzberg Diamonds logo is a classic serif, with clean lines and balanced proportions, representing the timeless beauty and precision of the brand’s jewelry pieces. The word “Helzberg” is prominently displayed above “Diamonds,” highlighting the brand’s name and its specialty. The design is straightforward yet impactful, reflecting the company’s focus on providing premium diamond jewelry that celebrates life’s special moments.
Alex and Ani
Alex and Ani is a contemporary American jewelry brand founded in 2004, known for its eco-friendly and meaningful designs. The brand’s logo features a heart filled with an American flag pattern, symbolizing patriotism and love. The black and white color scheme adds a modern and versatile touch, suitable for a wide range of customers.
The typography in the Alex and Ani logo is clean and simple, with uppercase letters that convey a sense of confidence and clarity. The use of a heart motif underscores the brand’s commitment to creating jewelry that is both stylish and symbolic, often featuring elements that represent personal connections and positive energy. This distinctive logo captures the essence of Alex and Ani’s unique approach to jewelry design.
Zales
Zales, established in 1924, is one of America’s most recognized diamond stores, renowned for its affordable yet high-quality jewelry. The Zales logo is a sleek and modern design featuring a minimalist typeface with a diamond replacing the letter “A,” emphasizing the brand’s focus on diamonds and fine jewelry.
The black and white color scheme of the logo adds to its elegance and timeless appeal, making it versatile for various marketing materials. The diamond symbol in the logo highlights Zales’ specialization in diamond jewelry, reinforcing its position as a leading retailer in the industry. This logo effectively communicates the brand’s dedication to providing beautiful and accessible jewelry to a broad audience.
Retrouvaí
Retrouvaí is a luxury jewelry brand known for its unique and sophisticated designs. The brand’s logo is minimalist, featuring a serif typeface that conveys elegance and refinement. The soft green color of the logo adds a touch of tranquility and sophistication, aligning with the brand’s aesthetic.
The typography of the Retrouvaí logo is classic and timeless, with well-spaced letters that enhance readability and style. This logo reflects the brand’s commitment to creating exquisite, handcrafted jewelry pieces that are both modern and timeless. Retrouvaí’s logo embodies the brand’s philosophy of blending contemporary design with traditional craftsmanship.
Kay Jewelers
Kay Jewelers, founded in 1916, is a well-known American jewelry retailer famous for its extensive collection of engagement rings and fine jewelry. The Kay Jewelers logo features a clean, bold typeface in uppercase letters, exuding a sense of trust and reliability.
The black and white color scheme of the logo adds to its classic and timeless appeal. The simplicity of the design ensures it is easily recognizable and versatile for various applications. This logo effectively represents Kay Jewelers’ long-standing reputation for quality and service in the jewelry industry, making it a trusted name for generations of customers.
Tacori
Tacori is a prestigious American jewelry brand celebrated for its exquisite engagement rings and fine jewelry. The Tacori logo features a simple yet elegant typeface, with a distinctive emblem that resembles a wax seal, symbolizing the brand’s heritage and craftsmanship.
The deep blue color used in the logo signifies trust, loyalty, and sophistication, aligning with the brand’s values. The logo’s combination of modern typography and a traditional seal reflects Tacori’s dedication to creating timeless, handcrafted jewelry pieces that are both beautiful and unique. This logo effectively communicates the brand’s commitment to quality and attention to detail.
Simon G.
Simon G. Jewelry is a luxury brand known for its innovative designs and high-quality craftsmanship. The Simon G. logo features an elegant, cursive typeface that conveys a sense of sophistication and artistry. The black and white color scheme adds a timeless and classic touch, suitable for a luxury brand.
The flowing script of the Simon G. logo reflects the brand’s creative approach to jewelry design, emphasizing elegance and refinement. This logo effectively captures the essence of Simon G. Jewelry, representing the brand’s commitment to creating beautiful, meticulously crafted pieces that stand out in the luxury market.
Bario Neal
Bario Neal is an American jewelry brand known for its ethical sourcing and environmentally friendly practices. The Bario Neal logo features a minimalist, sans-serif typeface that conveys a modern and clean aesthetic. The black and white color scheme adds to the logo’s simplicity and versatility.
The straightforward design of the Bario Neal logo reflects the brand’s commitment to transparency and sustainability. This logo embodies the brand’s philosophy of creating beautiful, handcrafted jewelry while maintaining a strong focus on ethical and environmental responsibility. The clean lines and modern typography make it easily recognizable and memorable.
Verdura
Verdura is a luxury jewelry brand founded in 1939, renowned for its distinctive and artistic designs. The Verdura logo features a classic serif typeface with a crown emblem above the brand name, symbolizing elegance and royalty. The black and white color scheme adds a timeless and sophisticated touch.
The typography of the Verdura logo is traditional and refined, with well-spaced letters that enhance readability. The crown emblem highlights the brand’s heritage and its reputation for creating regal and exquisite jewelry pieces. This logo effectively represents Verdura’s commitment to craftsmanship and luxury, making it a distinguished name in the jewelry industry.
Dana Rebecca Designs
Dana Rebecca Designs is a renowned American jewelry brand known for its exquisite and timeless pieces. Founded by Dana Gordon, the brand offers a variety of elegant and sophisticated designs that cater to modern tastes while maintaining a classic appeal. The logo of Dana Rebecca Designs features a combination of serif and script typefaces, exuding a sense of refined elegance and artistic flair.
The logo’s design includes “DANA REBECCA” in a bold serif font, which is both sophisticated and strong, symbolizing the brand’s reliability and high quality. Beneath it, the word “designs” is written in a delicate cursive font, adding a touch of creativity and femininity. The use of black and white colors enhances the logo’s timeless and versatile appeal, making it a perfect representation of the brand’s commitment to creating beautiful, lasting jewelry.
Gemvara
Gemvara is a unique American jewelry brand that specializes in custom fine jewelry. The brand allows customers to personalize their pieces, ensuring each item is unique and tailored to individual preferences. The Gemvara logo features a modern, sans-serif typeface that reflects the brand’s innovative approach and contemporary style.
The clean lines and simple design of the logo convey a sense of modernity and sophistication. The black and white color scheme adds to the logo’s elegance and versatility, making it suitable for various marketing materials. The tagline “Custom Fine Jewelry” beneath the main logo highlights the brand’s specialization in bespoke jewelry, emphasizing its dedication to quality and personalized service.
Gorjana
Gorjana is a popular American jewelry brand known for its minimalist and versatile designs. Founded in Laguna Beach, California, the brand focuses on creating jewelry that is both stylish and effortlessly wearable. The Gorjana logo features a clean and modern typeface, with a subtle and elegant symbol that adds a unique touch to the brand’s identity.
The beige color of the logo reflects the brand’s coastal origins and natural aesthetic. The circular emblem, which includes the intertwined initials “gg,” adds a distinctive and memorable element to the logo. This design perfectly encapsulates Gorjana’s ethos of creating simple yet sophisticated jewelry pieces that can be worn every day.
Monica Rich Kosann
Monica Rich Kosann is a luxury American jewelry brand that offers timeless and meaningful designs. Founded by Monica Rich Kosann, the brand is renowned for its fine jewelry and home accessories that often incorporate sentimental elements. The Monica Rich Kosann logo features a classic serif typeface in a warm, golden hue, conveying a sense of luxury and elegance.
The all-uppercase letters in the logo emphasize the brand’s strong presence and commitment to quality. The use of gold in the logo reflects the brand’s association with high-end, precious jewelry. This timeless design highlights Monica Rich Kosann’s dedication to creating exquisite and memorable pieces that are cherished for generations.
Shylee Rose
Shylee Rose is a contemporary American jewelry brand known for its chic and sophisticated designs. The Shylee Rose logo features a modern, sans-serif typeface that is clean and elegant. The combination of uppercase and lowercase letters adds a touch of playfulness and modernity to the logo.
The black and white color scheme enhances the logo’s timeless and versatile appeal, making it suitable for a wide range of applications. The simple yet refined design of the Shylee Rose logo effectively represents the brand’s commitment to creating stylish and elegant jewelry pieces that appeal to modern tastes.
Jared
Jared is a prominent American jewelry retailer, part of the Signet Jewelers family, known for its extensive collection of fine jewelry and engagement rings. The Jared logo features a bold and classic serif typeface, exuding a sense of tradition and trustworthiness.
The all-uppercase letters in the logo enhance its strong and authoritative presence. The black and white color scheme adds to its timeless appeal, making it easily recognizable and versatile. This straightforward and elegant design reflects Jared’s long-standing reputation for quality and service in the jewelry industry, making it a trusted name for customers.
Finn Jewelry
Finn Jewelry is a high-end American jewelry brand known for its elegant and contemporary designs. The Finn Jewelry logo features a distinctive, Gothic-inspired typeface that sets it apart from other jewelry brands. The unique design of the letters adds a touch of sophistication and artistic flair to the logo.
The black color of the logo adds to its bold and striking appearance. This distinctive typeface reflects Finn Jewelry’s commitment to creating unique and memorable pieces that stand out in the luxury market. The logo effectively captures the brand’s innovative approach to jewelry design, making it easily recognizable and stylish.
Kwiat
Kwiat is a luxury American jewelry brand with a rich history dating back to 1907. Known for its exquisite diamond jewelry, Kwiat combines traditional craftsmanship with modern design. The Kwiat logo features a classic serif typeface with a crown emblem above the brand name, symbolizing its heritage and commitment to excellence.
The black and white color scheme adds to the logo’s timeless and sophisticated appeal. The crown emblem highlights Kwiat’s reputation for creating regal and elegant jewelry pieces. This logo effectively represents the brand’s dedication to quality and craftsmanship, making it a distinguished name in the luxury jewelry industry.
Mociun
Mociun is a contemporary American jewelry brand known for its unique and artistic designs. Founded by Caitlin Mociun, the brand focuses on creating bespoke pieces that blend traditional craftsmanship with modern aesthetics. The Mociun logo features a clean and bold typeface in a vibrant red color, reflecting the brand’s innovative and creative approach to jewelry design.
The simplicity of the logo, with its geometric letterforms and striking color, makes it highly recognizable and memorable. The use of red conveys energy, passion, and confidence, aligning with the brand’s dynamic and avant-garde spirit. This minimalist yet impactful logo perfectly represents Mociun’s dedication to creating distinctive and high-quality jewelry pieces that stand out in the market.
Brilliant Earth
Brilliant Earth is an American jewelry brand celebrated for its commitment to ethically sourced and environmentally responsible jewelry. Founded in 2005, the brand emphasizes sustainability and transparency in its practices. The Brilliant Earth logo features a serene green and blue color scheme, symbolizing nature and purity.
The logo includes a stylized leaf and diamond emblem, representing the brand’s focus on eco-friendly and high-quality diamonds. The elegant serif typeface in the logo conveys a sense of sophistication and trust. This logo effectively communicates Brilliant Earth’s values of sustainability, ethical sourcing, and dedication to creating beautiful, responsibly-made jewelry.
Lana Jewelry
Lana Jewelry, founded by Lana Bramlette, is an American brand known for its sleek and modern designs. The brand’s logo features a bold and contemporary typeface with a distinct emblem that combines the initials “L” and “J” in a geometric pattern. The black and white color scheme adds a touch of sophistication and versatility.
The use of clean lines and modern typography in the logo reflects Lana Jewelry’s commitment to minimalist and timeless designs. The emblem adds a unique and recognizable element to the brand’s identity. This logo effectively captures the essence of Lana Jewelry, representing its dedication to creating chic and stylish jewelry pieces.
Zoë Chicco
Zoë Chicco is a prominent American jewelry brand that offers delicate and versatile pieces. Founded by Zoë Chicco, the brand focuses on creating jewelry that is both modern and timeless. The logo features a minimalist sans-serif typeface with a clean and elegant design. The black color adds to the logo’s classic and sophisticated appeal.
The simplicity of the Zoë Chicco logo underscores the brand’s philosophy of creating understated yet elegant jewelry. The use of a straightforward typeface ensures the logo is easily recognizable and versatile for various applications. This design effectively represents the brand’s commitment to quality and timeless style.
Blue Nile
Blue Nile is a leading online retailer of fine jewelry and diamonds, known for its extensive collection and exceptional quality. Founded in 1999, Blue Nile has become a trusted name in the jewelry industry. The logo features a classic serif typeface in a deep blue color, reflecting the brand’s reliability and sophistication.
The bold and elegant typography of the Blue Nile logo conveys a sense of trust and authority. The blue color symbolizes depth, stability, and elegance, aligning with the brand’s commitment to providing high-quality jewelry. This timeless and refined logo effectively represents Blue Nile’s dedication to excellence and customer satisfaction.
Vrai & Oro
Vrai & Oro is a modern American jewelry brand known for its minimalist and ethical designs. The brand focuses on creating high-quality, sustainably sourced jewelry pieces. The Vrai & Oro logo features a clean and contemporary typeface in black, emphasizing simplicity and elegance.
The use of a minimalist design and monochromatic color scheme reflects the brand’s commitment to transparency and quality. The logo’s sleek and understated appearance perfectly aligns with Vrai & Oro’s philosophy of creating timeless and ethically made jewelry. This logo effectively communicates the brand’s modern and responsible approach to jewelry design.
Anna Sheffield
Anna Sheffield is a luxury American jewelry brand known for its exquisite and unconventional designs. Founded by Anna Sheffield, the brand offers a range of fine jewelry that blends traditional craftsmanship with modern aesthetics. The logo features a classic serif typeface in black, exuding elegance and sophistication.
The use of all-uppercase letters in the logo adds to its strong and authoritative presence. The black color enhances its timeless and versatile appeal, making it suitable for various applications. This logo effectively represents Anna Sheffield’s dedication to creating unique and beautifully crafted jewelry pieces that stand out in the luxury market.
Lizzie Mandler
Lizzie Mandler is a high-end American jewelry brand known for its bold and architectural designs. The brand’s logo features a minimalist sans-serif typeface with a clean and modern look. The black and white color scheme adds a touch of sophistication and timelessness.
The simplicity of the logo reflects the brand’s focus on creating contemporary and innovative jewelry pieces. The clean lines and balanced proportions of the typography make the logo easily recognizable and versatile for various marketing materials. This design effectively captures Lizzie Mandler’s commitment to quality and modern elegance in jewelry design.
