Avast is one of the most pupate antivirus programs, available for Microsoft and Apple. The software also has an application for both iOS and Android operating systems.
The Avast visual identity’s history had three main stages: the first try, the iconic symbol design, and its refinement.
The logo for Alwil software featured a combination of a simple yet modern lowercase logotype with a light gray tagline and a small graphical detail in blue placed on the last letters of the wordmark. The graphical element looked like a stylized lowercase “I”, with a sharp elongated tail, which was placed diagonally crossing the upper part of the letter “L”.
In 1991 the three-dimensional minimalist logo was created. The light blue bold lowercase “A” in a classy and elegant serif typeface was placed inside a gradient electric-blue square with a glossy and slightly transparent surface which made it look magical and very sophisticated.
In 2002 the sphere and the letter were refined, with the “A” enlarged and emboldened and drawn in white, while the main color of the logo was changed to a lighter gradient blue, so the “A” became more visible, and the contrast between the elements — stronger.
The new era of the Avast visual identity design started in 2010, when Martin Novak, one of the company’s employees, created a bright orange amoeba icon.
The orange blob, or amoeba, had a white sphere in the middle with a gray letter “A” on it. The wordmark is a custom typeface that looked futuristic and had an exclamation sign in the end.
The redesign of the Avast logo from 2016 removes the exclamation, which was often mistaken for the letter “I”, simplified the typeface to a traditional rounded sans-serif. And makes the emblem smoother and warmer.
The white circle also disappears from the brand’s logo, now there is the only white letter “A” in the same typeface as the wordmark.
The Avast logo looks friendly and welcoming. It evokes a warm and kind sense, showing the company as a reliable and confident one.
The redesign of 2021 brought something new to the Avast visual identity. Although the color palette remained untouched, the iconic emblem of the company has been changed for the first time since 2010. The new Avast logo featured a black title case inscription in a bold and modern sans-serif typeface with brief and strict contours and full-shape letters. On the left, from the logotype, there is an orange and white emblem — a solid orange circle with no outline, and four smooth white “petals” on it. The upper and the bottom petals touch the border of the circle, cutting it, and making the whole image airier.
The cool and bright Avast icon looks fresh and young in its orange and white color palette, a smooth abstract shape of the main element, and the use of the lowercase letter.
The icon is composed of a light orange blot set on a white background, whether on the website, or a square with rounded angles for the mobile app. In the center of the bright blot, there is a modest and simple full-bodied letter “A” written in white, in the lowercase of a traditional sans-serif typeface.