The Arkansas Travelers franchise traces its origins to the Little Rock Travelers team, which started competing more than a century ago, in 1902. The name Arkansas Travelers was adopted only at the beginning of the 1960s when the club came back to the league after having a two-year break. Currently, the team belongs to Minor League Baseball and has the status of the Double-A affiliate of the Seattle Mariners, the famous team that set the record for wins in Major League Baseball. Today the team, nicknamed The Travs, are members of the Texas League, which has the Double-A affiliation since 1946.
The logo of the baseball team Arkansas Travelers pays homage to its home state in a somewhat unusual, not instantly apparent way.
The current visual identity was developed by the Californian agency Brandiose (San Diego). While the animal featured on the Arkansas Travelers logo may look like an ordinary horse at first glance, don’t be deceived. According to the press release, the creature is “chiseled” from the same material that is used for the exterior of Arkansas State Capitol Building, the white limestone. In this way, the designers wanted to emphasise the link with the team’s home state and remind of the fact that the Travs have been Arkansas’s team for over a century. There’s a large red “A” on the forefront and the franchise’s full name in a similar font.
White is not just an additional color here – it’s used as the symbol of the Capitol. The two shades of red (bright red and maroon) help to add an extra dimension. The palette also includes black and grey.