The history of logos is relatively arbitrary starting in 1899. It was then that the first graphic image appeared, which became the official presentation of the trademark HMV.
Where did the logos come from
Formally, the logo as a graphic image associated with a trademark is a product of the twentieth century with its technologies and competitive struggle in the markets. However, in reality, it can be said that earlier images played an important role in communication. And first of all, we are talking about heraldry, that is, the science of patrimonial arms. Aristocratic families, cities and countries had their own arms, where every element and even color had a special significance..
Companies – trading, manufacturing and providing other services – have used the previously invented promotion strategy, only now they have formed and maintained a reputation not of the family, but of the enterprise. And the rules of heraldic, mandatory for the arms, in the logos are not strictly observed.
By the way, the term itself appeared in the XIX century, but then it meant only font writing of the brand. The first logo, based on the image, appeared in the last years of the XIX century.
The first official logo: pre history
As often happens, the occasion for creating the first logo was the case. The dog whose master died, listened with great interest and attention to the voice of the latter, recorded on a phonograph. The brothers of the deceased drew attention to this and found this image very powerful and attractive. Therefore, in 1899, a picture of a dog listening to a phonograph was created.
However, in the Edison-Bell company, which produces phonographs, was not interested in it. But he was paid tribute to the competitors, in HMV, except that they asked to edit the technical device a little (in the figure, the drum phonograph from Edison-Bell company appeared, and after the changes it became disc). Even today, a dog listening to a phonograph meets customers in the salons of HMV.
Hero of the first logo
The hero of the first officially registered trade logo was a British dog named Nipper. Even today, almost 120 years later, his name has been carefully preserved by HMV, a nameplate has been installed in the music store in Bristol, and a monument to this remarkable dog was erected near the house where Nipper lived. And in combination – the hero of the first graphic logo.
The top five officially registered logos also include: Bass beer, Coca-Cola drinks, and Gebrüder Thonet furniture.
