Tangled is the name of a Disney franchise about princess Rapunzel, which was first introduced in 2010. Today it is one of the most popular brands among the little girls across the globe, which has several books, movies, and tv-series created under the brand.
The visual identity of the Rapunzel stories is girly and tender. Composed of a wordmark with the iconic Disney logo above it, it is elegant and sophisticated, just as the franchise for young ladies has to look like.
The official version of the Tangled logo is executed in gradient gold and features a glossy metallic pattern, which makes the whole wordmark look three-dimensional and vivid. The lettering in a title case is written in a fancy serif typeface with elongated tails and sharp thin serifs of the letters.
The main element of the nameplate is the letter “G” and its long curved tail, which underlined the letter “N” and makes it bottom part a little archer up.
Another color variation for the Tangled logo is purple and white. This version is flat, unlike the gold one, and here each letter has a distinct white outline, which allows placing the emblem on any possible background without losing its visibility and sol-idness.
Simple and elegant, the Tangled logo has everything it needs to show the purpose and the audience of the franchise, without forgetting its main company, Disney.
What is Tangled?
Tangled is the name of an animated movie, based on the story of Princess Rapunzel with her super long hair, and introduced by Disney in 2010. This 3S musical animation, based on the fairytale of the Grimm Brothers, was directed by Nathan Greno and Byron Howard.
The elegant and sophisticated arched lettering from the primary Tangles badge is set in a classy custom typeface with elongated and curved lines of some letters. The closest fonts to the one, used in this insignia, are, probably, Ledbury, or Folkart, but with significant modifications of the characters’ contours.
As for the color palette of Tangled’s visual identity, it is based on glossy gradient shades of gold, which only elevates the feeling of luxury and femininity, brought to the badge by the lines of the lettering. Gold is also a color, standing for high quality and excellence.