SUGAR Cosmetics is an Indian manufacturer and online retailer of a cruelty-free skincare and make-up products, which was established in 2012. The company has its production facilities across Europe, Asia, and the USA, which enables fast and safe international delivery.
The visual identity of an Indian cosmetic brand is elegant and sophisticated, yet looks powerful and confident due to the use of the black and white color combination. The company’s logo is composed of a wordmark with an emblem on its left, which is also used as the brand’s signifier and placed on all the make-up items the company produces.
The emblem of the cosmetic retailer is composed of a solid black circle with an elegantly curved bold letter “S” in white. The symbol looks like a luxury seal or a quality mark, reflecting a classy brand, and showing that organic and natural cosmetics can also be high-end.
The monochrome color palette of the company’s visual identity symbolizes style and elegance, representing a powerful brand, which values innovations and quality in everything. The timeless and sophisticated emblem is balanced by a modern and confident wordmark, creating a harmonized image and accenting on the progressiveness of the company.
What are Sugar Cosmetics?
Sugar Cosmetics is an Indian brand of make-up products and accessories, which gained incredible popularity due to its marketing strategy, based on collaboration with Instagram and TikTok influencers. The brand offers a full range of make-up goods, from brushes and sponges to lipsticks and mascaras.
The strong wordmark in all capitals is executed in a modern sans-serif typeface, which is very similar to Point Semi Bold. This geometric font, inspired by Futura and Avenir, is solid and contemporary, showing the best of the minimalist design and perfectly representing a powerful brand.
The signature “S” of the emblem uses a completely different style. It is executed in one of the most elegant serif typefaces ever created, Didone. It is a pure luxury and finesse in one letter.
The brand started as an online retailer of the natural and paraben-free make-up cosmetics, today is incredibly popular not only in India but all over the globe. And the company is now expanding, opening new physical stores in different countries. You can check the list of all the locations directly on the website.
The full range of the brand’s products is available on the website, where all the items are divided into categories for an easier search. The categories include lips, eyes, face, sling, and nails, along with additional sections, such as sets and gifts, and, of course, offers.
There is also a mobile application, designed for both android and iOS operating systems, in order to make the customer’s shopping more comfortable.