Moët & Chandon is a French champagne brand, a part of LVMH Group. Was founded by Claude Moët in 1743. The company annually produces approximately 28,000,000 bottles of champagne.
One of the world’s largest champagne producers, Moët & Chandon is now part of the LVMH Group and produces nearly 28 million bottles of champagne a year.
The company, which today has become synonymous with luxury living, was founded by Claude Moët in 1743. And he was the first winemaker in Champagne to focus specifically on the production of sparkling wine. The production initially had another name, Moët et Cie.Later, when Pierre-Gabriel Chandon became a partner of the owner of the company, the company was renamed.The flagship of the brand, which still enjoys great popularity, Moët & Chandon Brut Imperial, saw the light in 1860.
In 1987 Moët & Chandon merged with Hennessy Cognac and Louis Vuitton to become the huge luxurycorporation LVMH, Louis-Vuitton-Moët-Hennessy.
What is Moët & Chandon?
Moët & Chandon is the name of an iconic champagne label, which was established in France at the beginning of the 1740s, and today is owned by the LVMH group. Moët & Chandon is the world’s most famous brand of champagne.
The original logo for the famous champagne house was introduced in 1743 and stayed with Moet Chandon for more than two centuries, which definitely can be considered as a record. The badge featured a sophisticated serif inscription in bold black capitals with a confident amore and a size similar to the letters’ size. Above the inscription there was a lightweight emblem, depicting a crown with two ribbons weaving from it to the sides. The third and the last element of the original visual identity of the French brand was a cursive “Fonde en 1743” tagline, which was also written in black.
As a part of the largest luxury group in the world (LVMH), Moët & Chandon is a premium segment brand, and it’s logo is all about elegance and quality.
The Moët & Chandon emblem is a combination of the Imperial crown and papal tiara. The main color scheme of the logo is black and gold on the white background. Which can be changed to the white wordmark on the black background on the limited edition bottles.
The typeface of The Moët & Chandon was hand-lettered decades ago and can be approximated by a regular width and weight font with Latin, i.e. triangular serifs, such as Matrix II.
After it’s redesign, the lettering featured heavier downstrokes and upstrokes for a more harmonious effect.
All the elements of The Moët & Chandon logo are delicate and sophisticated, which corresponds to the luxury segment of the company.
The bold sophisticated uppercase lettering from the Moët & Chandon logo is set in a custom serif font with softened contours and massive serifs on the ends of the bars. The closest fonts to the one, used in this insignia, are, probably, Moonllys Regular, Porchlight Semi Bold, or Giane Bold, but with some modifications of the characters.
As for the color palette of the Moët & Chandon visual identity, it is based on a timeless combination of black and gold, which evokes a sense of beauty, style, and elegance, showing the brand as a luxurious one, and reflecting its excellence and precision.