Meizu is a Chinese consumer electronics brand, founded in 2003 by Jack Wong in Zhuhai. The company’s focus is in smartphones, but originally it was manufacturing mp3players. Meizu is the 11th largest smartphone manufacturer in the world.
The old Meizu logo was also blue over the white background. The overall style of the letters was pretty much the same. And yet, there was also an unusual approach used in this wordmark: each of the following letters was lighter than its predecessor.
Thus, the “m” was the heaviest one, the “e” and “i” were lighter than the “m,” yet bolder than the “z” and “u,” and so on.
The Meizu logo is an example of classic visual identity for the brand’s industry. Its logo is a bold wordmark in light blue on a white background.
The custom typeface has clean lines and due to the use of only lowercase letters, looks very modern and technological.
Blue is one of the most popular colors for IT and electronic companies logos. Blue represents trust, security, and reliability as well as high quality and high technology.