Mass Effect is a BioWare game, created in 2007. The game is a 3rd person shooter, where the player has to save the galaxy. Originally created for Windows, today the game has versions for Xbox, Wii and PlayStation consoles, as well as for Android mobile operating systems.
The Mass Effect visual identity is based on a strict wordmark, which is placed on different colored backgrounds, illustrating the game’s synopsis.
The Mass Effect nameplate is set in two levels with the “Mass” on top in a bigger size lettering. The inscription in all capitals is executed in a modern sans-serif typeface, which is close to Slider Regular. It has bold neat lines and the “Effect” part has its letters’ angles rounded.
The most recognizable part of the Mass Effect wordmark is a thin curved line, going through the word “Mass”, which starts in the bottom left corner of the “M” and moves upright, finishing under the upper horizontal part of the last “S”.
There are several options for the Mass Effect color schemes, depending on the placement. The black and white flat logo is used on printed materials and documents, while a three-dimensional light gray, almost white, lettering in a black outline is usually placed on the covers and posters.