The Great Lakes Loons are the Low Class-A affiliate of the Major League Baseball franchise the Los Angeles Dodgers. The franchise was established in Springfield, Illinois, in 1982. It’s gone through several names, including the Battle Creek Golden Kazoos, before adopting the current one in 2007 upon relocating to Midland.
The current Great Lakes Loons logo was developed by Brandiose. While the loon remains the main element of the emblem, it’s now more refined and realistic. The bird facing to the left has a menacing look. On the background, there’re firs and stars.
The brightest colors are Kelly green and red, while black, grey, and white are used as secondary colors.