After their famous basketball club Charlotte Hornets left the city of Charlotte in 2003, a new sports team called Charlotte Bobcats was formed in the city. On February 26, 2010, the famous basketball player Michael Jordan became the club’s owner. For years, The Charlotte Bobcats has been one of the most renowned basketball teams in the USA, an NBA member. However, a historic moment occurred in 2014. The Bobcats, who had received approval from the National Basketball Association, announced a rebranding of the team. The Bobcats became the second incarnation of the Charlotte Hornets.
The team’s current logo features the head of a bobcat – a wild feline predator, which populates the woods of North Carolina, the team’s home state, and other regions of North America. The logo cat’s face wears an intimidating expression. The name is written in orange and white letters. Blue, white, orange, and gray are colors that symbolize prestige, excellence, striving for success, perseverance, energy.
The original Bobcats logo was created in 2004 and featured a sharp and modern blue badge with gray lettering placed above the head of the wild cat, drawn in profile facing to the right. The cat was executed in bright red and looked dangerous and aggressive. The “Charlotte” part of the logotype was set above the badge, in a bold italicized Sans-serif typeface, repeating the blue shade of the icon’s background.
The redesign of 2007 kept the contours of all the elements untouched, and only switched the color palette of the sharp and cool emblem. The red cat was now set in orange, a color of dynamics and energy.
In 2012 the Bobcats logo was refreshed again. The cat on the new logo features a light gray color, white the lettering above it is set in white and orange, and the “Charlotte” part of the logo is now placed directly on the badge, executed in orange.