The fact Anaheim Ducks were created by the Walt Disney Company had a great influence on their logotype. The first logos were explicitly cartoonish, while the following versions looked a bit more traditional.
The history of the Anaheim Ducks hockey club visual identity is pretty short — the team’s logo has undergone only three redesigns, where actually just the first one gave a style and direction for two following ones, and the very first logo of the club was introduced when it was named Mighty Ducks of Anaheim, so the first redesign was meant to celebrate the new name and new era, and it worked just fine.
What are Anaheim Ducks?
Anaheim Ducks are the name of a professional hockey club from the United States, which was established in 1993 as the Mighty Ducks of Anaheim, and changed its name in 2006. Today the club competes in the National Hockey League as a member of the Western Conference, and has Honda Center in Anaheim, California, as its home arena, and Dallas Eakins as the head coach.
The Mighty Ducks of Anaheim logo, introduced in 1993, is actually one of the most recognizable jockey insignias in the world, due to its bright color palette and interesting design idea, where the white duck head was stylized as a protection pattern of the hockey helm. The white icon was placed on a black circle, enclosed into a green triangle pointing down, and had two crossed yellow hockey sticks, as a representation of the sports and team’s essence. This logo stayed with the team for more than a decade and is still remembered by the club’s fans.
The name of the club was changed to Anaheim Ducks in 2006, and the logo was redesigned in the same year. The new minimalist concept was composed of a stylized gold inscription with an orange and black outline. The first letter of the wordmark, “D”, was drawn as the duck’s palmate, having its left border pointed and sharp.
The “Anaheim” part of the nameplate was set above the bold golden inscription in a modern and square sans-serif typeface using only black lines.
The redesign of 2010 was more about the switch of the color palette, as all the elements of the logo remained untouched, just the intense golden-yellow shade got replaced by a muted, more beige tone of gold, which gave a sense of seriousness and professionalism to the whole image, elevating it and adding some luxury to the club’s visual identity.
In 2013 the team decided to shorten their logo to a single element, and it was the palmate-stylized letter “D” in its traditional gold, black and orange color palette, which reflects stability, confidence, and energy. Along with this primary version of the logo, the team still uses the iconic duck emblem from the 1990s for their uniform.
The current logo incorporates a fierce, stylized duck mask set against a black circle with crossed hockey sticks in the background. The mask is white with black vent holes and red eye slits, giving it a menacing look. The hockey sticks are red with white tape, adding contrast and dynamism to the design. The logo’s bold black, white, and red color scheme, combined with the aggressive expression of the duck mask, reflects the team’s competitive spirit and determination on the ice. This logo is a modern nod to the original 1993 design, maintaining the legacy while presenting a fresh, contemporary look.
The current emblem features only one letter, “D”, which does not actually look like a “D”. The previous version was built around a very unusual custom all-cap font.
The club’s official color palette comprises black, metallic gold, orange, silver, and white. All the five colors can be seen in the Anaheim Ducks logo.
ORANGE
PANTONE: PMS 1655 C
HEX COLOR: #F47A38;
RGB: (252, 76, 2)
CMYK: (0, 69, 100, 0)
METALLIC GOLD
PANTONE: PMS 465 C
HEX COLOR: #B9975B;
RGB: (185, 151, 91)
CMYK: (9, 29, 66, 24)
SILVER
PANTONE: PMS 428 C
HEX COLOR: #C1C6C8;
RGB: (193, 198, 200)
CMYK: (10, 4, 4, 14)
BLACK
PANTONE: PMS BLACK 6 C
HEX COLOR: #000;
RGB: (0, 0, 0)
CMYK: (0, 0, 0, 100)