2K is the name of the American company engaged in the production of video games. The company, also known as 2K Games, was founded in New York in 2005, and by today has grown into one of the largest and most well-known video-game publishers, with a huge portfolio of the released games.
2K is the name that is known by every person, who plays video games, as the company has created and published dozens of games, including several super popular ones, such as NBA, NHL, and Duke Nukem. The games of the company are available for all existing consoles, including Nintendo and PlayStation, and some of them can also be played on the computer.
What is 2K?
2K is the video-games production company, which was established in the United States in 2005, and is known for such popular games as NBA, NHL, and Major League Basketball (among dozens of others).
In terms of visual identity, the video-games publisher has been less creative, and never changed the badge, designed in 2005, just slightly refined it once.
The original 2K logo was created in 2005 and stayed untouched for more than 15 years. The badge features only the name of the company, written diagonally from the upper-left corner of the badge to the bottom right one. Apart from the massiveness and geometry of the “2K” inscription, the main feature of the logo is its color palette, which is based on the contrasting combination of red and white. The white logotype set on a plain red square evokes a sense of passion and energy, along with the power and professionalism of the company.
The 2K was refined for the first time only in 2021, and not much has been changed here. The slanted red square was enlarged and redrawn straight now, with the angles slightly softened. As for the white “2K” inscription, it got a little condensed and became smaller in size, which made the red square look larger, and the whole composition — more balanced. The shade of red was also slightly enhanced and became brighter, which gave the badge even a more powerful and clean look.