Zelmer is a renowned Polish manufacturer of small household appliances, specializing in products such as vacuum cleaners, food processors, blenders, and coffee makers. The company is owned by BSH Hausgeräte GmbH, a subsidiary of the global conglomerate Bosch Group. Zelmer’s innovative approach and dedication to quality have established it as a significant player in the home appliance market. The company’s operations are primarily based in Poland, but its products are distributed across Europe and other international markets. Zelmer’s commitment to high standards and continuous improvement has earned it a loyal customer base and numerous industry accolades.
Zelmer was founded in 1951 in Rzeszów, Poland, by a group of engineers and entrepreneurs who saw the potential for a company that could provide high-quality household appliances to the Polish market. Over the decades, Zelmer has grown from a small local business to a major player in the European appliance industry. One of its most significant achievements was the development of the first Polish vacuum cleaner, which set the standard for future innovations. In the 1970s, Zelmer expanded its product line to include a wide range of kitchen appliances, solidifying its reputation for reliability and performance.
In the 1990s, following the economic transformations in Poland, Zelmer underwent significant restructuring and modernization, adopting new technologies and production methods to compete in the global market. This period marked the beginning of Zelmer’s international expansion, with the company entering markets across Europe and beyond. A milestone in the company’s history was its acquisition by BSH Hausgeräte GmbH in 2013, which provided Zelmer with the resources and expertise to further enhance its product offerings and market reach.
Today, Zelmer continues to innovate, focusing on sustainability and smart technology. The company’s products are known for their durability, efficiency, and user-friendly design. Zelmer maintains a strong presence in the home appliance sector, with a commitment to quality and customer satisfaction that remains as strong as ever. Its current position as a leading brand in household appliances is a testament to its rich history and continuous pursuit of excellence.
What is Zelmer?
Zelmer is a Polish company specializing in the manufacturing of small household appliances such as vacuum cleaners, food processors, and coffee makers. Founded in 1951, it has grown into a prominent brand recognized for its quality and innovation. Today, Zelmer is part of BSH Hausgeräte GmbH, extending its market presence globally.
The Zelmer logo is a dark blue wordmark in a custom typeface. All the letter of the nameplate are connected with each other along the bottom line, which makes the central “M” standout. All-lowercase lettering of the logo looks very modern and stylish in its geometry.
The color scheme is a classic combination of blue and white, which is a symbol of stability and loyalty, high quality and brand’s strength.
The brand uses its wide and bold “Z” as an icon when there is a need of using it – on the websites and applications. The lines of the “Z” are sharp clean and contemporary.