Vertu is a British brand of high-end mobile phones, which was established in 1998 by Nokia, a famous Finnish company. In 2012 Vertu was sold to private equity group EQT VI. Since 2017, the brand is owned by Baferton, a Cyprus-based Turkish company.
Vertu was founded in 1998 by the Finnish telecommunications giant Nokia, with the vision of creating a new market segment of luxury mobile phones. The idea was to blend cutting-edge technology with the finest materials and craftsmanship, offering a product that catered to the wealthy elite. Vertu’s first phone, the Signature, launched in 2002, set the benchmark for luxury in mobile communications. Each phone was handcrafted using high-end materials such as sapphire crystal screens, precious metals, and fine leathers. This focus on luxury and exclusivity helped Vertu carve out a unique niche in the crowded mobile phone market.
Throughout the years, Vertu achieved several notable milestones. The company introduced the Ascent series, which was inspired by high-performance sports cars and incorporated advanced materials like aerospace-grade aluminum and rubber. The Constellation series offered a more understated luxury, with features like global Wi-Fi access and high-resolution touchscreens. Vertu also partnered with renowned brands such as Ferrari and Bentley to create limited edition phones that further solidified its reputation for luxury and exclusivity. The Aster series, another significant achievement, combined high-end design with Android technology, appealing to tech-savvy luxury consumers.
In recent years, Vertu has faced various challenges, including financial difficulties and changes in ownership. Despite these hurdles, the brand has managed to maintain its status as a symbol of luxury and exclusivity in the mobile phone industry. Vertu’s commitment to quality and craftsmanship remains unwavering, and the company continues to innovate with new models that appeal to its discerning clientele. Today, Vertu operates under the ownership of Baferton Ltd. and continues to produce luxury mobile phones from its headquarters in England. The brand’s focus on bespoke design, premium materials, and personalized service ensures that it remains a top choice for those seeking the ultimate in mobile phone luxury.
What is Vertu?
Vertu is a luxury mobile phone manufacturer renowned for its bespoke, high-end devices. The company combines advanced technology with premium materials and craftsmanship, appealing to affluent customers who seek exclusive and opulent products. Vertu phones are hand-assembled in England and offer unparalleled luxury in the mobile phone market.
Being a luxury brand, Vertu celebrates sophistication and confidence in its logo. Everything in it reflects the high-end segment of the brand.
The monochrome palette is elegant and powerful. The custom typeface with a stretched middle arm of “E” looks classic and modern at the same time. The closest font to the Vertu typeface is Engravers Gothic by ParaType.
A famous Vertu “V” icon, resembling of a flying bird, symbolizes the brand’s freedom and confidence. It is a very strong detail, light but masculine. The “V” is an example of timeless recognizable brand signifier.
The Vertu logo fully represents the brand’s values trilogy: craftsmanship, performance and services.