Perrier is a famous brand of sparkling water, created in 1898 by a French doctor, Louis Perrier. The brand is known not only for its sleek bottle design but also for a high quality of carbonated water. Today Perrier is owned by Nestle Group.
Perrier is a French premium mineral water brand bottled from springs near the town of Vergèze in the south of France in the department of Gard. Since 1992 the brand has been owned by the Swiss company Nestle.
Long before the Perrier brand appeared, the water source located in the south of France was already a success. In 1769, the property of Les Bouillens, where the spring was located, became the property of the Granier family. Alphonse Granier was the first to become interested in the medicinal virtues of the spring in 1841 when he created the Vergèze Spa Establishment.
In 1898, Louis Perrier buys the spring and creates a company for the production of mineral water, drinks, and hygienic products. In the same year, the spring gets its modern name Perrier, after the name of the new owner.
What is Perrier?
Perrier is the iconic brand of soda water, which was established at the end of the 19th century in France. The brand, named after its founder, doctor Louis Perrier, is a part of Nestle Group, and one of the best-selling sparkling water labels in the world.
The original logo for Perrier was created in the middle of the 19th century and stayed with the brand for almost 160 years, which is pretty impressive. It was very confident and stylish for its years’ composition, formed by a logotype and a delicate rounded frame, and executed in a green color palette. The shadowed arched inscription was written in a fancy typeface with the first “P” in a gothic style, having its ends forked and curved. The thin frame composed of two arched lines balanced the massive lettering of the brand’s logo and added lightness and elegance to it.
Since the date of its establishment, Perrier uses its wordmark as a logo. Until 2003 the brand’s visual identity features an arched inscription, enclosed in a thin green circle. It was a laconic, yet very strong work.
The current Perrier logo, designed in 2003, is more colorful and complicated than the previous one. The white gothic lettering of the nameplate is arched and placed inside a green circle with a thick white outline and two stylized yellow wings.
The bold brand’s inscription is perfectly balanced and has a delicate dark shadow, making the nameplate float above the background.
Under the nameplate, there is an ornate monogram “SP”, that stands for Societe Perrier, the brand’s gaudier to best places and cultural events.
The green white and yellow color palette of the Perrier logo is fresh and crispy, it evokes a sense of natural energy and happiness, as well as shows the trustworthy and reliable brand, that cares about its customers and tends to manufacture only the best quality products.
The iconic Perrier logotype, which today is known all over the globe, is set in a custom typeface with massive lowercase letters having a very special recognizable style and character. The closest font to the one, used in this insignia, is, probably, Farrington, but with most contours modified and customized.
As for the color palette of the Perrier visual identity, it is based on several shades of green, supported by yellow and white, creating a very lively and intense combination, evoking a sense of confidence, quality and expertise.