Pepcid is a famotidine-based medication recommended for use to prevent and relieve heartburn throughout the day. The drug provides fast-acting prevention and relief of heartburn associated with acid indigestion and sour stomach.
Pepcid, which is based on Famotidine is an over-the-counter medication often prescribed for peptic ulcers, reflux esophagitis, and nausea associated with chemotherapy. The drug is safe and well-tolerated. And not so long ago, Canadian researchers discovered that Pepcid can also help with breast cancer.
Famotidine was first synthesized and patented by the Japanese company Yamanouchi Pharmaceutical Co. in 1979. The drug belongs to the class of drugs that block histamine type 2 receptors (H2-antagonists) and has unique properties.
Famotidine Darnica was first launched on the market under the trade name Pepcid in 1981 in the USA. Over time, other forms and dosages of the drug were developed. Now the drug is available in the form of tablets, capsules, and solutions for injection.
What is Pepcid?
Pepcid is the name of an over-the-counter heartburn medicine, an H2-blocker of histamine receptors, approved for use in the USA and some European countries. The drug is recommended for use by adults and children from 12 years of age. Pepcid is a joint trademark of the American firms Johnson & Johnson and Merck & Co.
In terms of visual identity, Pepcid is quite modest and simple, which always looks great for the brands, connected to medicine, as all that people need to feel when looking at the badge, is confidence in the company’s professionalism.
The primary logo of the Pepcid medical brand has only slightly changed throughout the years, with mainly color alternations. The badge is based on bold and smooth title case lettering, with small sharp serifs on the ends of the long straight bars. The inscription is set in an intense yet calm shade of blue, as is usually set on a clean white background, without any graphical additions.
The elegant yet stable lettering from the primary logo of the Pepcid brand is set in a fancy italicized font, with the tile case characters featuring bold lines and distinctive cuts of the bars. The closest fonts to the one, used in this insignia, are, probably, Claricetrade, or Charpentier Sans Pro, but with some significant modifications of the characters’ contours.
As for the color palette of the Pepcid visual identity, it is based on a clean and fresh combination of blue and white, which stands for quality, excellence, and trustworthiness.