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Micron Technology, Inc. is an American transnational corporation, one of the world leaders in the production of semiconductors, computer memory and computer data storage, the main part of which are the memory chips of dynamic random-access memory, USB flash drives and flash memory. The corporation was established in October 1978 in Idaho, the USA at first and a company rendering consulting services in semiconductors design. Quite soon, in 1981 the company shifted its activities from consulting to production. In the XXI century, the corporation experienced rapid growth, forming joint ventures with Intel Company and acquiring some others. In 2017 Micron Technology received net income at the level of US$ 5 billion while its assets accounted for US$35,34 billion.
Meaning and history
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The Micron logo is associated with the declared mission of the company that is to help the world make sense of data by improving the way of handling information. The solutions offered by the company enhance scientific breakthroughs and enhance communication around the world. The future of the company is built on continuous innovation.
1982 – 1987
The original Micron badge was created in 1982 and set a trend for all future redesigns of the brand’s visual identity. It was a bold uppercase wordmark set in a strong geometric sans-serif typeface, with the enlarged stylized “M”, making up the main hero of the composition. The left vertical bar of the character was elongated to the bottom of the badge, accompanied by a smooth smile-like arch in between the two bars.
1987 – 2000
The redesign of 1987 kept the idea of the original Micron badge but changed the typeface to a more futuristic one, with extended shapes of the characters and rounded angles, composed with the straight cuts of the bars. The solid black inscription on a transparent background has no graphical additions and doesn’t need them.
2000 – 2024
The Micron logo, introduced in 2000 is quite concise and straightforward. It consists of the brand name “MICRON” written in block letters. The font of the wordmark resembles the commercial Cyclic Sans Heavy, although slightly extended horizontally. The capital letter “M” has its own particular design. It looks like a broad oscillating line with rounded soft turns. The letter is crossed by an ellipse inclined to the right. It consists of two arcs with sharp ends and looks like an orbit, in the centre of which is situated the letter “M”.
2024 – Today
In 2024 the Micron logo was redrawn with a lot of style and attention. The new badge is a brilliant representation of the progressiveness and confidence of the company. The only element here is the stylized lowercase inscription, written in solid black bars against a plain white background. The typeface of the wordmark features softened angles and the elongated tails of the first and last characters, which are directed to the sides of the logotype, elongating it.