MayBach is a luxury car brand, which was established in 1909 in Germany and is a part of Mercedes-Benz Group today. It is one of the loudest names in the world’s luxury automobile segment.
Maybach was originally engaged in the production of aircraft engines for airships. After World War I, the company switched its attention to the production of automobiles. This lasted for more than two decades, until the outbreak of World War II, during which Maybach produced engines for Wehrmacht tanks.
The first experimental car Maybach W1 was created back in 1919. This model was based on a Mercedes chassis and was equipped with a 35-horsepower Maybach engine.In 1921, the first production Maybach W3, based on the concept W1, was presented at the Berlin Motor Show.
In 1960, the company was bought by Daimler.In the same year, the company was renamed MTU Friedrichshafen GmbH and became involved in the production of diesel engines.Maybach only returned to serial production in the early 2000s.
In 2013, Daimler decided to suspend the company, but Maybach returned in the early 2020s, and today it is developing new models with electric engines.
What is Maybach?
Maybach is the name of a legendary German car marque, which was established at the beginning of the 20th century and is known for its high-end vehicles. The brand is a part of Mercedes-Benz company, and produces sedans, based on its models, with enhanced technical and design characteristics.
The iconic Maybach logo from 1909 featured exactly the same lines and symbols as the current one, but a slightly different color palette, which made everything look brighter. The geometric monogram and the full wordmark, placed along the bottom line of the badge, were colored green, while the background boasted a brick-yellow shade, a very chic and rare color, which made the whole logo stand out in the list of the brand competitors (if this brand ever had any).
Named after its founder, Wilhelm Maybach, today the brand is synonymous with high-end vehicles, which are adored and recognizable across the globe.
The Maybach logo is as legendary as the brand itself, it simple and elegant, featuring the double M monogram, which stands for Maybach Motorenbau.
There is an opinion, that the Maybach emblem looks similar to Adolf Hitler’s swastika sign, because of its sharp angles and confident lines. But overall, it is a great symbol of a luxury carmaker, which has been with the brand from its earliest days.
The monogram is enclosed in a triangular with curved sides, which is volumizing and sleek. One “M” is tall and narrow, while the second is wide and low. The black letters feature a silver outline, which is complemented by the same color palette of the framing.
The traditional Maybach color scheme contains black and silver on a gold background, but when placed on the cars, the emblem is executed in silver metal, which makes the pattern look fine and layered.
The Maybach logo is an example of timeless elegance and a perfect reflection of the brand’s heritage and history. It is an iconic sign, representing luxury and finesse.
The elegant and sleek uppercase lettering from the official Maybach badge is set in a clean medium-weight sans-serif typeface, which features clean contours and straight bars of the characters. The closest fonts to the one, used in the Maybach visual identity, are, probably, Radiate Sans Regular Semi Expanded, or DX Rigraf Extra Expanded, with some minor modifications.
As for the color palette of the Maybach visual identity, it is based on a combination of gold and black with silver used for the framing and separation lines, adding volume and gloss to the badge, and creating a strong contrast between the elements.