Kronenbourg Brewery is a brewery founded in 1664 by Geronimus Hatt in Straßburg. The name comes from the area where the brewery relocated in 1850. Kronenbourg 1664 is the most sold French beer in the world and the market leader for high-end premium beers. It was named after the year the Hatt family first started commercial brewing. Kronenbourg is the fifth oldest beer brand in the world that still exists today. It is now produced by Heineken in the UK.
The Kronenbourg 1664 brand was founded in 1664 by Geronimus Gatt, who opened Le Canon brewery in Strasbourg. Since then the business has been a family business. The production is still run by descendants of the company’s founder.It is the only beer in the world named after the date of its first brewery.
Today this original Alsace beer is the best light beer in France and is sold in more than 70 countries, being proof, that France is a very serious competitor to Germany and Netherlands in the beer brewing business.
What is Kronenbourg 1664?
Kronenbourg 1664 is the name of one of the world’s oldest beer brands, which was established in France in 1664, and is considered to be one of the best-selling beer labels in Europe. The name of the brand is composed of the date of its establishment and the second location of the brewery (where the company moved in 1850).
The old logo is very similar to the following one, with some differences. This one has no 3D effects, the ‘Kronenbourg’ word is still in place, and all the silver-grey elements in & around the oval are blue or golden.
The Kronenbourg 1664 logo is very elegant and shows the brand’s authenticity and history, yet looks fresh and modern.
The logo is a silver framed white oval with the brand’s name wordmark, where numbers 1664 are enlarged and take the central part.
The Kronenbourg oval logo is decorated with four red ribbons. And the color scheme resembles the French tricolor flag – blue, white and red.
The Kronenbourg 1664 brand design has a Gallic, edgy and sophisticated yet modern look which gives a superior shelf stand-out of its product and builds on the premium image of the brand.
The elegant old-style lettering color from the Kronenbourg visual identity is set in a heavy gothic-style font with slightly narrowed glyphs. The closest fonts to the one, used in this insignia, are, probably, Avebury Black, and Boston Blackie NF, but with the characters condensed and refined, close to Halja Regular.
As for the color palette of the Kronenbourg visual identity, it is based on a bright and lively blue, red and white color palette with glossy silver details in the contouring. The colors of the badge look luxurious and expensive, evoking a sense of professionalism and confidence, and making the logo of the brand look extremely elegant and chic.