The Gianvito Rossi logo seems to be mathematically balanced like the brand’s iconic product, the stiletto shoe.
Some of the distinctive features of the shoes made by Gianvito Rossi include punched-out straps and elongated backs.
What is Gianvito Rossi?
Gianvito Rossi is the name of a luxury Italian footwear brand, which was established in 2005. This relatively young brand has conquered hearts of the women from all over the globe literally in no time, due to the exclusive design and elegance of its high heels.
While the logo appears to have been written by hand, you will hardly find the casual touch characteristic for almost any handwriting. Each of the letters has a perfectly engineered shape and features refined proportions. And of course, the letters have a calligraphic effect to them because of the varying widths of the strokes.
The most distinctive letters in the Gianvito Rossi logo are the initials, the “G” and “R,” both having a slightly unusual shape and disconnected from all the other letters.
All these features seem to perfectly convey the message behind the brand as Gianvito Rossi is best known as the creator of the mathematically balanced stiletto, which is neither too high nor too pointy.
The extremely elegant and luxurious lettering from the primary badge of the Gianvito Rossi brand is set in a custom cursive font with smooth lines which at the same time are very confident and stable. The closest fonts to the one, used in this insignia, are, probably Letteria Pro Regular, or Ebbing Pro, but with the letters extended, lines elongated, and shapes of the contours modified.
As for the color palette of Gianvito Rossi’s visual identity, it is based on a smooth and light shade of gold, which looks calm and modest, and evokes a sense of luxury, elegance, and excellence. Set against the plain white background, the golden inscription looks tender and sophisticated, brilliantly representing the core of the brand and its essence.