The logo of the baseball franchise Frederick Keys conjures up images of bright fireworks late at night.
The history of the franchise started in 1989 when the Baltimore Orioles relocated their Class A affiliate to Frederick, Maryland. Now, it’s the Class A-Advanced affiliate of the Baltimore Orioles. The team is named after the poet Francis Scott Key, who was born in Frederick County.
The franchise has been very consistent in its visual brand identity – in fact, the Frederick Keys logo has been the same since 1989. Based on a rhombus, it depicts three white baseballs with black and orange seams. Each of the baseballs is surrounded by bright yellow strokes making them look like fireworks. The choice of colors – orange, yellow, white, and black, only reinforce the image of night fireworks.
A large “F” in orange is placed over a yellow and orange star. The background is black.