Cupra is a brand of motorcycles and roadsters, created by SEAT in 1985. The company is one of the most famous luxury road-cars manufacturers in Europe and the biggest one in Spain. Cupra warm a lot of awards in prestigious championships during its history.
For more than twenty years, the Cupra prefix has denoted the most powerful and fierce car modifications of the Spanish automaker Seat. The name is formed from the phrase Cup Racing. The first model, which was released in 1996, was the Seat Ibiza Cupra hatchback with a two-liter 150-horsepower engine. In 2018, Seat officially announced the creation of a separate brand Cupra. Next year, the Cupra brand prepared a Formentor concept car, which was planned to be shown in Geneva. This compact crossover is produced under the Cupra brand since 2020.
The Cupra badge from 1999 was based on the visual identity of its mother brand, Seat. It was a red and black composition with the Seat emblem in red set on the left from the red Seat inscription, and the italicized black “Sport” in smooth progressive lines, placed under the red text. The whole image was placed on a white background, with the checkered gray and white racing flag on the right side.
The redesign of 2012 introduced the first badge with the Cupra name on it. It was a black uppercase logotype in a custom contemporary sans-serif typeface with slightly extended and flattened letters. On the left of the logotype, there was a bright trapezoid emblem in red, black, and white. The right part of the emblem was colored red, while the left segment featured a black and white checkered pattern.
Cupra is known for its high-performance cars, which earned a lot of titles throughout the years. The Cupra logo is composed of a wordmark and an emblem on its top.
The wordmark in all capital letters is executed in a futuristic sans-serif font, which is slightly flattened. The wide bold lettering of the nameplate looks brutal and stable. The rounded angles created a sense of confidence and power.
The Cupra emblem perfectly balances the smooth sleek lines of the wordmark. It is composed of a sharp X-shape symbol with its lower tails elongated and the upper ones — folded and with pointed angles.
The symbol resembles a spider, just with not enough legs. It is a strong and masculine emblem, showing the brand as influential and energetic. The sharp lines add a sense of power and dynamics.
The monochrome color palette of the Cupra logo changes to silver when placed on the cars. And looks luxurious and elegant in the metallic-gray.
What is Cupra?
Cupra is the name of the Spanish Seat subdivision, specialized in the production of high-performance sports cars. Today the brand is owned by the Volkswagen Group and is known for its race cars, and a few new city models were added to the portfolio in the 2010s.