Bild is a German tabloid, published daily from Monday to Saturday. It was first issued in 1952 in Berlin. Now Bild is the Germany’s second most popular newspaper.
Today, Bild is Germany’s biggest tabloid. And that’s pretty much the way it’s always been. The newspaper is published by Axel Springer AG, a media group founded in 1946, which today owns 170 newspapers and magazines in 33 countries, as well as electronic media.
The first issue of the newspaper was published on June 24, 1952. It contained four pages and was distributed free of charge to attract an audience. Later, the newspaper was priced at a fixed price of 10 pfennigs per issue and had a circulation of approximately 455,000 copies.
Initially, Bild was a retail newspaper and was sold only on street vendors’ stalls, and later it became available by subscription, but this format was not popular and no emphasis was placed on it, so it quickly ended its existence.
As for the modern chapter of the publication’s history, it began in the 1990s. Bild first became available on the Internet in 1996 under the brand name “Bild Online”. In the recent wave of Internet development, the electronic version of Bild has the widest reach of any German newspaper.
Being the second (after Der Spiegel) most popular newspaper in Germany, Bild made their logo very similar to their main competitor’s nameplate. The strict geometry in combination with a bright and contrasting color palette fully lives up to the famous “German design vision”.
What is Bild?
Bild is a German multimedia company known for its popular tabloid newspaper. It covers a wide range of topics including news, sports, entertainment, and lifestyle, and has a significant influence on public opinion in Germany.
The Bild logo is a scarlet red square with a bold white wordmark on it. The closest font to the Bild typeface are Unovis EF-Black XCon and Aka-AcidGR Compacta Font.
The word Bild means “Picture” in German and the magazine pictures all the latest world news on its pages with a great passion. The Bild logo pictures the brand as modern, confident and energetic, the white typeface is a good accent, symbolizing success.