The BFGoodrich logo has gone a long way before it reached its current dynamic and minimalist style.
One of the best-known tire companies in the US, BFGoodrich was established by Benjamin Franklin Goodrich in 1870. Initially, it was part of the industrial conglomerate Goodrich Corporation. In 1990, it was purchased by French tire maker Michelin.
The original logo of the company consists of a round emblem that is done in bright colors. In the center, the logo has a red round shape with a ribbon going off to the left holding the company’s initials. They are printed in white, bold, serif letters. The round emblem is white with a blue border. It has green leaves on either side, which add liveliness and balance, with the year of the establishment at the top and the founder’s initials and full last name at the bottom.
The BFGoodrich logo used by the company today borrows the combination of red and blue characteristic of the previous versions. The design is utterly different, though. The serif type has been replaced by a dynamic, minimalist sans with squarish glyphs.
The new logo carries on the blue and red color palette seen in the previous logo. Here, though, the designers use a much richer and darker blue, which creates a more confident look and reflects the brand’s good standing. The new logo uses a new font with all uppercase letters but the first letter is slightly enlarged. It looks a lot like Praxis Next Bold or Commissioner 600 but with “G” and “C” having cuts slanted inwards. The inscription is accompanied by three red rays that created a feeling of movement and progress.