Alexander Shapkin

Brazil restores its iconic country brand under Lula’s presidency

The Brazil brand comes back to the iconic design of 2005. The relaunch includes a campaign to reposition the brand…

February 22, 2023

7Up updates its brand with a clear and vigorous visual system

The logo of 7Up has undergone a considerable change, strengthening the assets of the brand with a new visual system.…

February 18, 2023

Jonathan Ive creates an emblem for Charles III coronation

In late 2011, Queen Elizabeth II knighted Apple's then-chief design officer Jonathan Ive. Now, when Charles III is going to…

February 15, 2023

Burberry brings back the Equestrian Knight to its logo

The British luxury house Burberry is going to restore the iconic Equestrian Knight for its logo. The rebranding is also…

February 15, 2023

Eurostar: How to transform a symbol into a flexible design system

Launched in 1994, Eurostar is a pioneer brand involved in international high-speed railway transportation. Its network connects the United Kingdom,…

January 31, 2023

Fans get offended by the logo of Pink Floyd re-edition of Dark Side of the Moon

Fifty years ago, Pink Floyd released their Dark Side of the Moon, a studio album that influenced much the world…

January 24, 2023

Daniil Medvedev gets a personal logo by Lacoste

On the occasion of the 2023 Australian Open which started this Monday in Melbourne, Daniil Medvedev has unveiled his own…

January 17, 2023

Italia’s Azzurri are about to start new season with new identity

At the beginning of the year, Federazione Italiana Giuoco Calcio (Italian Football Federation) announced a new identity for the Italian…

March 4, 2024

Holiday brand Center Parcs updates its logo

Established in 1968 by Dutch entrepreneur Piet Derksen, Center Parcs is an international network of holiday villages that currently operates…

January 4, 2023

ITV unveils new visual identity, relaunching its streaming service

One of the leading TV networks in the UK, ITV has partly changed its visual identity, following its parent company…

December 27, 2022

Musk’s Twitter presents a “perfectly awful” logo for its subscription service

After acquiring Twitter for $44 bln, Elon Musk clearly tends to make controversial decisions. Compared to his “blue checkmark” proposal…

January 12, 2023

NBC updates its peacock logo

The NBC peacock with its colorful tail is one of the most famous and recognizable logos. First introduced in 1956,…

December 14, 2022

UK’s TV news company carries out the first rebranding since 1970

Founded in 1955, Independent Television News is a British television production company that operates three news channels, including ITV News,…

December 8, 2022

Lancia rolls out a Progressive Classic logo anticipating a revolutionary design for its cars

The Italian sports car brand Lancia has introduced a new visual identity including a logo. The manufacturer's next-gen Ypsilon will…

December 3, 2022

Formula E gets a new visual identity

Launched in 2014, Formula E is a motorsport championship for electric cars. Early this year, the competition announced that it…

November 28, 2022

Aston Villa unveils a new logo chosen by fans

This summer, Aston Villa FC initiated a revision of its visual identity, feeling unsure about the insignia the club introduced…

November 23, 2022

Audi cars will soon receive a two-color logo

The Audi models are going to carry a new logo in the future. The iconic four rings stay, but with…

June 20, 2023

Glenmorangie: A new design for a whiskey brand

Established in 1843, Glenmorangie is a whiskey brand known for single malt whiskey available in 18- and 25-year-old bottlings, cask…

December 25, 2022

The Bronx Museum presents a new visual identity

Founded in 1971, the Bronx Museum of the Arts is a unique artistic space dedicated to contemporary art. Exhibiting a…

November 2, 2022

Rafa Nadal: Game. Set. Brand

Having 22 Grand Slams on his account, Rafael Nadal is the most titled tennis player in history. In 2016, he…

October 23, 2022

Wolff Olins repositions grocery brand Instacart

Founded in 2012 by Amazon's former supply chain engineer Apoorva Mehta, Instacart is a grocery delivery company that operates in…

October 18, 2022

Bhutan: Believing in new brand

Until recently, the Kingdom of Bhutan was one of the most closed countries in the world. Opening itself to visitors,…

October 13, 2022

Utah is about to adopt a new flag

Since 2018, the legislature of Utah has been working on creating a new design for the state flag. The lawmakers…

October 8, 2022

Citroën introduces new logo, again

For more than three years, Citroën has litigated against Polestar, arguing that the logo of the Swedish car brand resembles…

October 1, 2022

Salomon launches a promotion campaign with a refreshed logo

Owned by Finland's Amer Sports since 2005, sports equipment brand Salomon has updated its logo, celebrating its 75th anniversary. Three…

September 24, 2022

Zoom updates its visual identity, positioning itself as a brand

Zoom seems to have become a universal means for video calls, like Photoshop for image editing or Google for web…

November 6, 2022

Real Betis updates its visual identity

By winning this year's Copa del Rey, Real Betis has improved its image within Spanish football. Repeating the success of…

September 14, 2022

Tirlán: The land of abundance

Launched in 2017 as a joint venture, Glanbia Ireland has been known as a dairy and agriculture ingredients brand backed…

September 11, 2022

Roblox adjusts its logo, trying to build its own metaverse

Launched in 2006, Roblox is one of the popular online game platforms allowing players to program games to their liking.…

September 6, 2022

Škoda rebrands with a flat logo

At a special meeting, the Czech car brand Škoda, which has been a member of the Volkswagen Group for 30…

September 1, 2022

myToys: An unconventional logo for a children’s brand

The online shop myToys, owned by Europe's largest mail-order company Otto, has received a new visual identity, aiming to strengthen…

August 29, 2022

Nutiva rolls out nature-inspired logo

Founded in 1999, Nutiva is a food brand that pioneered the technology for producing organic plant-based foods, including baking oils,…

August 25, 2022

Brighton & Hove Museums: United with the ampersand

Formerly named Royal Pavilion & Museums, Brighton & Hove Museums is a governing body for six historic and artistic sites…

August 21, 2022

Oktoberfest gets its first-ever logo

Oktoberfest, a famous beer festival that is annually held in Munich, Germany, has received its first-ever logo in its 212-year…

August 14, 2022

Winnipeg presents a new city brand

Winnipeg, the capital of the province of Manitoba, Canada, is presenting itself as a tourism brand with a new visual…

August 9, 2022

Google continues unifying its products with a new Google Play logo

Google Play has updated its logo to be more consistent with Google's general visual style. The redesign is timed to…

August 5, 2022

Bugatti updates its look with new color palette and typography

The sports car maker Bugatti has presented its new visual identity that is intended to show the brand's aspiration to…

July 30, 2022

GE unveils logos for three planned public companies

The multinational conglomerate General Electriс has presented the brand identities for its three divisions as a part of the upcoming…

July 26, 2022

Aston Martin redesigns its logo with “subtle but necessary enhancements”

Aston Martin's iconic wings are ready for a new flight in 2022 as the brand is aiming to be increasingly…

July 21, 2022

Olympique Lyonnais carries out doubtful logo update

Playing in Ligue 1, France's top football division, Olympique Lyonnais, or simply Lyon, has recently carried a minor facelift for…

July 17, 2022

Zapier: Orange storytelling

Launched in 2012, Zapier is a product that allows end-users to integrate the web application they use and automate workflows.…

July 13, 2022

Linktree gets a new visual identity

Founded in 2016, Linktree is a web service helping persons and companies easily create a landing page with multiple hyperlinks…

July 9, 2022

French search engine Qwant unveils new logo

Launched in 2013, Qwant is a French search engine which is mainly used in France and other francophone countries. The…

July 9, 2022

La Liga’s Real Valladolid presents refreshed crest

Established in 1928, Real Valladolid is one of the prominent football clubs in Spain. The team have played in La…

June 27, 2022

GSK considerably overhauls its logo

Established after the merger of Glaxo Wellcome and SmithKline Beecham more than 20 years ago, GlaxoSmithKline (GSK) is one of…

June 23, 2022

Cleveland Cavaliers update their visual identity

Established in 1970, NBA's Cleveland Cavaliers have recently refreshed their brand identity, including a logo, marking a new era that…

June 17, 2022

Sunrise, simply Sunrise

Swiss telecommunications company Sunrise, re-established after the merger of the UPC cable TV provider and the Sunrise mobile service company…

June 10, 2022

Buick officially presents its new logo

Buick, one of the oldest car brands, has considerably changed its logo for the first time in 30 years. The…

June 5, 2022

Scottish Hockey rolls out a new logo

Scottish Hockey, Scotland's governing body for the sport of field hockey, has unveiled a new logo intended to refresh the…

May 27, 2022

Steiff: A new logo for Teddy bear anniversary

The toy brand Steiff, known for its plush toys, has rolled out a new visual identity. The updated look is…

May 23, 2022

Frontier adopts new visual identity

The American telecommunications company Frontier has adopted a new brand identity. The updated look, as the company says, emphasizes its…

May 15, 2022

New York Philharmonic unveils new look

Established in 1842, the New York Philharmonic is the oldest orchestra in the United States. Celebrating its 180th anniversary this…

April 15, 2022

Condor: Striped vacation

Established in 1955, Condor is a German airline offering flights to the Mediterranean Basin, Asia, Africa, North and South America…

April 5, 2022

Fiorentina unveils new logo

Playing in Italy's Serie A, ACF Fiorentina has unveiled its new visual identity, aiming to create a global brand and…

March 30, 2022

Air Japan: Fly Thoughtful

Established as World Air Network in 1990, Air Japan has received a new brand identity as a part of a…

March 23, 2022

Australia presents a new version of the National Brand

The national brand launched by the Australian government in July 2020 met so harsh criticism when presented that the National…

March 17, 2022

Bank of England refreshes its Britannia logo

Established in 1694, the Bank of England is one of the world's oldest financial organizations. Recently, the institution has revised…

March 10, 2022

EFE: Seriousness and credibility

Founded in 1939, EFE is a Spanish news agency that is the world's fourth-largest wire company after Associated Press, Reuters,…

March 3, 2022

Capcom presents Street Fighter 6 logo looking like a clipart piece

The Japanese game publisher recently present a teaser for Street Fighter 6. Although the developer showed a little of the…

February 22, 2022

Sanofi introduces a new logo

Originally founded in 1973, Sanofi is a French multinational pharmaceutical corporation, one of the world's largest drug manufacturers. Throughout its…

February 17, 2022

Anheuser-Busch updates its logo, following the ABInBev rebranding

Days after AB InBev presented its new visual identity, its American subsidiary Anheuser-Busch followed the lead, unveiling its new logo…

June 9, 2023

Washington Redskins rebrand to Washington Commanders with new visual identity

Amid discussion on the racial issues, NFL's Washington Redskins have finally changed their name, being urged by numerous requests from…

June 20, 2023

Google Chrome gets new logo for the first time in eight years

The world's most popular web browser is going to get a new logo. Google Chrome updates its visual identity for…

January 2, 2023

Anheuser-Busch InBev: Cheering redesign

Anheuser-Busch InBev, the world's largest brewing group, has been appearing under a new logo for a few days now. The…

February 3, 2022

Swiss insurance company receives new logo

CSS Insurance, the largest insurance company in Switzerland, has updated its look. While currently being on the rise, the company…

February 1, 2022

Florence’s new logo gets an F

City logos is a special topic. Often, new emblems meet critics from residents and people on social media for the…

January 29, 2022

M&M’s revamps its visual identity for an inclusive future

Having a more than 80-year history, the chocolate brand M&M's is launching a new rebranding, announcing a strategy oriented towards…

January 26, 2022

INSP TV rolls out a western-inspired logo

Initially launched as a Christian TV channel in 1978, the INSP network has transformed into a digital broadcaster over the…

January 23, 2022

Nivea: Rejuvenating the brand

The personal care brand Nivea received a new logo almost six months ago. However, neither Beiersdorf AG, the brand's owner,…

January 20, 2022

Eredivisie’s Willem II updates its logo

Playing in the Netherlands' football top division Eredivisie, the Willem II is approaching to its 125th anniversary the club will…

January 17, 2022

Radio France: New campaign, new look

Radio France, a French broadcasting public company, has presented a new branding as well as new programming logos as it…

January 17, 2022

Magnolia Network makes its cable debut with original visual identity

Three years ago, Chip and Joanna Gaines, who hosted the Fixer Upper series on the DIY Network, announced they would…

January 15, 2022

UK’s Saga Group presents new visual identity by SomeOne

Established in 1951, Saga Group is a British company offering insurance, travel, financial services for people who are over the…

January 8, 2022

Ferrari rolls out its 75th anniversary logo

As Ferrari will celebrate its 75th anniversary in the coming year, the Italian carmaker has posted a video presenting a…

December 30, 2021

Alaska’s Peter Pan unveils new look

Acquired by a US-based venture from Maruha Nichiro a year ago, Peter Pan Seafood Co., headquartered in Anchorage, Alaska, has…

December 27, 2021

Avelo: Inspiring travel

Originally founded as Casino Express Airlines in 1987 and being named Xtra Airlines for some time, Avelo Airlines received its…

December 21, 2021

Norton refreshes its logo

Norton, a brand owned by software developer NortonLifeLock Inc., is known for utility applications as well as the Norton Security…

December 19, 2021

Mexican Football Federation updates its logo

Last week, the Mexican Football Federation (Federación Mexicana de Fútbol Asociación) presented its new logo at a special event at…

December 10, 2021

Twitter founder’s company Square rebrands to Block

Established by Twitter founder Jack Dorsey, in cooperation with Jim McKelvey, in 2009, Square is a company offering financial transaction and…

August 12, 2023

Norwich City’s new logo unveiled

Established in 1902, the Norwich City F.C., playing in the Premier League, has updated its visual identity for the first…

December 3, 2021

Massey Ferguson celebrates its 175th anniversary with new logo

Originating from a Canadian factory, Massey Ferguson is the US largest agriculture machinery company. While the brand will celebrate its…

November 30, 2021

AS Saint-Etienne offers three logos to vote

Looking for a new investor to strengthen things out, AS Saint-Etienne, playing in France's Ligue 1, is aiming to accelerate…

November 27, 2021

Brussels unveils new, but not original logo

Owned by Germany's Lufthansa, Brussels Airlines has refreshed its visual identity, rolling out a new logo. According to the company,…

March 8, 2024

Mercedes-Benz celebrates 100th anniversary of its three-pointed star logo

Exactly 100 years ago, in November 1921, Daimler Motoren Geselschaft, a predecessor of Mercedes-Benz, filed an application to the Imperial…

January 2, 2023

A logo for the 2023 FIFA Women’s World Cup unveiled

FIFA has recently presented a logo and a slogan for the next Women's World Cup that will take place in…

November 10, 2021

Kawasaki adopts River Mark as brand logo

The Japanese motorcycle brand Kawasaki has adopted a new logo which, actually, was used earlier for corporate purposes. The so-called…

November 3, 2021

Australia’s A-League introduces a uniting logo

The A-League, the top division of Australian football is now represented under a new logo. The rebranding is connected with…

October 31, 2021

Unity: A three-track brand

Founded in Copenhagen in 2004 and relocated to San Francisco in 2007, Unity Software is a video game developer. The…

January 11, 2022

Costa Crociere presents sustainable logo

The Italian cruise line Costa Crociere, a leading company of the travel market through its brands Costa Cruises and AIDA…

October 23, 2021

Italian Football Federation receives new logo

This week, the Italian Football Federation (FIGC – Federazione Italiana Giuoco Calcio) has rolled out its new logo at a…

October 19, 2021

GLS adopts new visual identity

Owned by Royal Mail, General Logistic Systems, one of the largest parcel networks in Europe, has adopted a new brand…

October 12, 2021

UEFA Euro 2024 logo launched

Three years ago, Germany was announced to host the 2024 UEFA European Football Championship. At a special presentation ceremony that…

April 3, 2022

Citroën introduces new logo

It seems that time has come for Citroën to update its visual identity again, five years later after the company…

October 7, 2021

Bandai Namco updates its visual identity

Launched after a merger between Bandai and Namco 15 years ago, Bandai Namco Entertainment is the third-largest Japanese video game…

October 5, 2021

Puerto Rico’s baseball league rolls out new logo honoring Roberto Clemente

La Liga de Beisbol Profesional Roberto Clemente (LBPRC) has unveiled its new logo. While refreshing the image of the league,…

October 1, 2021

Olympia: A cultural icon, reborn

Celebrating its 135th anniversary this year, Olympia London, the largest exhibition center in the UK, is currently undergoing a process…

September 28, 2021

Volvo unveils new flat emblem

Volvo has decided to replace its logo. With this, the Swedish carmaker supports the global trend for design simplification, following…

August 12, 2023

Autodesk updates its logo

Known for its AutoCAD engineering application and other software products, Autodesk, a multinational software company, has updated its visual identity.…

September 22, 2021

Protective Life rebrands with new logo

Founded in 1907, Protective Life Corporation is one of the oldest insurance enterprises in Alabama. Recently, the company has carried…

August 12, 2023

Howard Payne University unveils new logo and related graphics

Located in Brownwood, TX, the Howard Payne University has updated its visual identity including a workart of its yellowjacket mascot…

September 6, 2021

TCM refreshes its visual identity

Turner Classic Media, owned by WarnerMedia, has refreshed its brand identity for the first time in seven years. The rebranding…

September 3, 2021

Rebranding Chernobyl: Nuclear disaster site turns into tourism brand

35 years have passed since a reactor exploded at the Chernobyl nuclear power plant, resulting in the worst nuclear disaster…

August 31, 2021

WWE and Wale present new NXT logo

Lately, there has been much talk that WWE is going to reform its NXT brand. The show is expected to…

August 31, 2021

Milan Motorcycle Show presents new logo and slogan

The Milan Motorcycle Show EICMA (Esposizione Internazionale Ciclo Motorciclo e Accessori) has rebranded, unveiling a new logo and slogan. Nearly…

August 26, 2021

Hugo Boss updates its brands

Founded in 1924, the German fashion house Hugo Boss has visually changed its position corresponding with the company's new growth…

August 23, 2021

Scotch & Soda: Brand refinement

Founded in 1985, the Dutch fashion brand Scotch & Soda is betting on its brand-new design and refurbishment concept for…

August 16, 2021

Basketball Ireland updates its logo and web-site

While Ireland is hosting the 2021 FIBA European Championship for Small Countries, the basketball governing body of the country, Basketball…

August 13, 2021

Old War Office turns into luxury hotel with new brand identity

Located in London's Whitehall, the building known as the Old War Office was used as the headquarter of the UK's…

August 9, 2021

SIJHL presents new logo and 20th anniversary emblem

Founded in 2001, the Superior International Junior Hockey League has rolled out its new logo and 20th anniversary emblem. As…

August 6, 2021

New Zealand’s apple brand receives new design

The brand Jazz Apple, owned by the New Zealand fruit & vegetable manufacturer T&G Global, has got a refreshment. The…

August 9, 2021

Campbell’s soup gets the first redesign in 50 years

The US food brand Campbell's, own by Campbell's Soup Company, is currently undergoing a rebranding. Back in the 1960s, pop-art…

July 31, 2021

Visa brings evolutionary changes into its brand design

The payment services provider Visa is refreshing its brand look. The updated visual identity symbolizes the changes and illustrates the…

December 9, 2021

Cleveland Indians become Guardians with new visual identity

Founded in 1901 as the Cleveland Blues, the Cleveland Indians have changed their name and logo amid long-running racism discussions.…

July 27, 2021

Love Cyprus: New visual identity for the island of Aphrodite

Cyprus, the third largest island of the Mediterranean, has got a new visual identity for the touristic brand. While presenting…

July 27, 2021

Fuchsia OS is about to get new logo

  The Fuchsia OS has a special place in the range of the Google products. Many people hardly ever heard…

July 27, 2021

Pro14 rebrands as United Rugby Championship with new visual identity

Extended with two more clubs from South Africa to 16 teams, the Pro14 rugby league has changed its name to…

July 18, 2021

NBA rolls out its 75th anniversary logo

NBA is celebrating its 75th anniversary next season. And it was to be expected that the association would present a…

July 13, 2021

Marc O’Polo unveils its new sustainable look

The fashion brand Marc O'Polo was founded 1967 in Stockholm by Swedes Rolf Lind, Göte Huss and US citizen Jerry…

July 11, 2021

BBC slightly redesigns its logo for “tens of thousands of pounds”

The British Broadcasting Corporation has updated its logo. However, the new iteration hardly shows considerable changes. The slight redesign of…

July 6, 2021

New Zealand Post rebrands with new logo

New Zealand Post, a state-owned post enterprise of New Zealand, has updated its visual identity as a part of its…

July 3, 2021