Founded in 1980, the franchise is currently the Class-A affiliate of the San Francisco Giants. It competes in the South Atlantic League. The name “GreenJackets” was chosen as an homage to the city of Augusta sports heritage. Back in 1937, Augusta National Golf Club required its member to wear green jackets during the Masters, a famous golf championship.
The logo of the Minor League Baseball team Augusta GreenJackets depicts a bee in a green jacket.
The redesign of 2018 introduced a cool and playful logo in a black and green color palette, with bright gradients, which made the badge look juicy and vivid. There was a caricature of a wasp drawn in profile facing to the right, placed above the two-leveled wordmark with the dark green “Augusta” in a bold geometric sans-serif typeface with angular contours, and a larger one black “Green Jackets” lettering in all capitals of a fancy serif font with smooth lines and sharp serifs. The letters “G” and “J” were enlarged, and the “A” was stylized, having its short bar replaced by an image of bee’s wings, placed on a diagonal line, coming out from the bottom point of the right letter’s bar.
The five-color palette combines two shades of green with gold, black, and white.