Aloha Bowl Logo

Aloha Bowl Logo PNG

The holiday island mood has been the signature of the Aloha Bowl logo ever since the game was first played in 1982. What elements bring about this feel?

Meaning and history

Aloha Bowl is the annual college football bowl game, which was taking part in Hawaii from 1982 until 2000. The bowl was affiliated with the first division of the NCAA and had its games held every Christmas morning during the years of its existence. Most of the games were sponsored by the Jeep company, but in the last years, the automaker stopped supporting the championship, and Aloha Bowl has to move to Seattle. This is where the last games of the bowl were held.

What is Aloha Bowl?
Aloha Bowl is the name of a college football bowl game from the United States, which was established in 1982 and discontinued in 2000. The bowl game was affiliated with the Division I-A of the National Collegiate Athletic Association.

1982 – 1991

The very first logo for the Hawaiian bowl was introduced in 1992 and featured a lively and bright composition with the smooth and elegant red inscription in the center, a drawing of an island above it, an arched wide rainbow, covering it from the top, and the turquoise “Hawaii” lettering arched under the red flower, with two solid five-pointed stars from each side.

1992 – Today

The redesign of 1992 refined the contours of all elements, and removed a few details: the red flower and the five-pointed stars. Now the “Aloha Bowl” inscription was set a bit lower than on the previous badge, and the “Hawaii” was rewritten in bold white sans-serif title case, on a solid red ribbon, arched along the bottom part of the circular badge.

1994 – 1997

For a bit more than two years the bowl was using a logo with the affiliation to its main sponsor, Jeep. It’s corporate logo was set in blue above the “Aloha Bowl” text, and the whole composition was enclosed into a circular frame, formed by a bright green wreath with red and yellow flowers all over it.

1998 – 2000

At the very center of the 2019 logo, you can see one of the most generic (and thus) recognizable “island” symbols – a couple of palm trees. They “grow” on a rock surrounded by waves in various shades of blue. These seem well enough to hint at the island theme. The rainbow above reinforces the happy and vivid impression.

The red flower below shows which island is meant. The flower is Ohia Lehua, the official flower of Hawaii Island. The name of the game, “Aloha Bowl,” is given in a playful type.

Font and Color

The ornate designer lettering from the primary Aloha Bowl game logo was set in a smooth custom typeface, which still looked very stable and confident. The closest font to the one, used in this insignia, is, probably, VVDS Rashfield Norm Italic, but with significant modifications of the letters’ contours.

As for the color palette of the Aloha Bowl visual identity, it is bright, vivid, and delightful, based on the rainbow shades, with the calm hue of red prevailing on the badge. The colors of the logo reflect the islandic summer spirit of the bowl, a evoke a sense of lightness and happiness.