Adobe InDesign is a software, developed for creating various publications, such as e-books, posters, and presentations. The program was released in 1999 and today is available in more than 20 languages and has its versions for Windows and macOS.
The Adobe InDesign logo’s history can be divided into two stages: the graphical one and the text-based. However, the very first logo of the software, which was created in 1998 and stayed with the program for only one year, was completely different.
What is Adobe InDesign?
Adobe InDesign is the name of the software, created for helping users from all over the world design digital publications (articles, electronic books, magazines, and posters). Today the software is used for all kinds of publications, which can stay in digital format, or be printed.
Adobe adopted a butterfly as the symbol for InDesign in 1999. The first version was executed in a gray color palette with a sea-blue square framing.
In 2003 the brown and yellow butterfly, placed on a simple white background replaces the elegant blue symbol and stays for two years.
The last logo from the Butterfly era was designed in 2005 and depicted an elegant pink image, which was light and almost transparent.
In 2007 Adobe InDesign switched to a minimalist visual identity concept. The color palette is taken from the last butterfly logo and now the icon is a dark pink square with white “Id” lettering in a neat sans-serif typeface.
The logo we all know today was designed in 2012. The smooth sans-serif “Id” inscription in fuchsia is placed inside a black square with a thick fuchsia outline.
The redesign of the Adobe InDesign visual identity, meld in 2020, refined and simplified the icon of the software. The main color scheme remained the same — pink and burgundy, but both shades were elevated and became calmer and a bit darker, which made the whole look more elegant and strong. As for the overall concept — the square framing was gone and the angles got rounded, thus the badge became softer and more friendly.