YETI manufactures consumer leisure products including mobile coolers, accessories, water bottles, thermos mugs, backpacks, folding chairs, etc. One of YETI’s most successful segments is the production of cooler bags and cooler carts. The YETI primary market is the United States, where demand for outdoor recreation surged during the pandemic. However, the company is expanding its presence in other regions, including Australia, New Zealand, Japan, and Europe. One of the fastest-growing outdoor companies in the US, YETI currently sells its goods in more than 6,000 independent retailers.
YETI is an American company that develops, markets, and distributes products for the outdoor and recreational market. Its product range includes coolers, drinkware, travel bags, backpacks, multi-purpose buckets, outdoor chairs, blankets, dog bowls, clothing and accessories. The company was founded in 2006 and is headquartered in Austin, USA.
It didn’t take very long for YETI to become a leader in its sector in the national market, as the outdoor recreation sector plays a big role in the US economy, helped by a record number of exhibitors and participation levels. By the way, YETI products are in great demand among U.S. soccer fans who hold traditional picnics at gas stations before matches.
In terms of visual identity, YETI is super confident and strong. The simplicity of the shapes and shades elevates the look of the badge and creates a brutal, powerful mood, which makes the customers trust in the high quality of the brand’s products.
The primary version of the YETI logo, designed in 2006, consists of just one element: a bold uppercase lettering in a modern geometric sans-serif typeface with straight cuts of the lines and distinctive contours of the characters. The inscription is usually set in plain black against a white background, but for special marketing needs can switch its color to blue. In addition to the regular YETI logo, the company often uses an icon, which consists of the letter “Y” in a bold uppercase typeface.
In addition to the word “YETI”, other inscriptions may be included in the logo depending on the type of product it is placed on. Most often, the wordmark is accompanied by the text “Coolers” or the company slogan: “Wildly stronger! Keep ice longer!”
Although there does exist a font family called YETI (created by Test Pilot Collective), it actually has nothing to do with the typeface featured in the current logo of the YETI company. The wordmark is given in a bold uppercase sans serif font. It looks absolutely generic, but creates an impression of reliability, which probably is the reason why it had been chosenchosen.
The color scheme featured in the YETI logo is minimalistic. It is confined to two colors: one for the background, the other for the lettering. If the background is white, then the text is given in a very dark shade of blue, while the dark blue, black or grey background requires white letters.