The franchise started its history in 1958 under the name of the Appleton Foxes. Currently, it’s part of the Midwest League and has the status of the Class-A affiliate of the Major League Baseball team Milwaukee Brewers.
The redesign was performed by the sports branding firm Studio Simon. The centerpiece of the updated Wisconsin Timber Rattlers logo is a curled-up snake having a menacing look at its muzzle, which is only reinforced by its sharp fangs. The word “Wisconsin” in white can be seen on a cardinal banner above, followed by “Timber” in grey and “Rattlers” in white.