Walt Disney World is one of the most famous entertainment parks across the globe. It was opened in 1971 and includes a few hotels, water parks, and shopping spots. The complex has more than 50 million visitors per year.
Walt Disney World is owned by Walt Disney Parks and Resorts, a division of The Walt Disney Company.It’s not even a park, but an entire fairytale city consisting of four theme parks and two water parks. Not to mention 33 hotels located in or near Disneyland, five golf courses, and numerous restaurants and hotels.
Disney World is the little brother of Disneyland California, created by Walt Disney. The park opened on October 1, 1971, five years after the death of Walt Disney, who never got to see his, no doubt, most ambitious brainchild. The development of the Disney World project began during the lifetime of the legendary animator, who himself chose the land near Orlando, Florida, for the construction of an amusement park in the eastern part of the country. The fact is that already since 1955 the very first Disneyland in Anaheim near Los Angeles was in operation, but the vast majority of its visitors lived in the western part of the USA.
Today, Disney World can accommodate about 100,000 people a day. Attendance peaks between mid-February and August, as well as during the Christmas season. In the Magic Kingdom, in the spirit of Disneyland California, Mickey Mouse invites guests to visit one of four parts of the park: Adventureland, Futureland, Fantasyland, or Frontierland. All of these “lands” are located around Cinderella Castle.
What is Walt Disney World?
Walt Disney World is the name of an amusement park, which was created by the famous Walt Disney company based on its cartoons and franchises. Today there are several parks of the brand all over the world with millions of kids and adults visiting them daily.
The Walt Disney World logo created in 1971 featured a bold black inscription in the title case of a modern and smooth sans-serif typeface with softened angles yet straight cuts of the lines’ ends. Between the first two words, there was a minimalist graphical element placed — a stylized letter “D” with a monochrome image of the Mickey Mouse head in it. The face of the popular character was replaced by the globe.
The Walt Disney World visual identity redesign of 1996 introduced a more elegant and light insignia with a cursive purple ole lettering surrounded by yellow stars and a sleek arched line covering the whole logo. The delicate uppercase “Resort” was placed under the right part of the inscription, in a lighter shade of purple, and was executed in a classy serif typeface.
The current Walt Disney World logo is instantly recognizable all over the world. Using the Walt Disney iconic wordmark since 1996, the brand also added a beautiful graphical element to its visual identity in 2005.
The Walt Disney World nameplate uses two different styles of lettering. The first part, “Walt Disney”, is written in the iconic company’s typeface, which is similar to Waltograph, created by Justin Callaghan. The second, “World”, the part is executed in a classic serif font, which is elegant and simple.
The Walt Disney World emblem, placed above the wordmark is composed of light blue curved clouds and a Cinderella Castle with three red flags on its towers. The most well-known of all the Disney symbolic buildings, the Castle looks elegant and sophisticated on the park’s logo.
The light blue color palette of the Walt Disney World visual identity evokes a sense of friendliness and kindness, showing the brand as creative, comfortable and loyal.
The elegant and simple logotype of Walt Disney World is set in two typefaces: the iconic custom Disney font for the first part, and a classy medium-weight serif font for the title case “World”. The type, used for the last part of the Walt Disney World insignia, looks very close to such fonts as Aries Display, Nimbus Roman No 9 L Regular, or Times Pro Roman.
As for the color palette of the Walt Disney World visual identity, it is set in a calm and deep shade of blue, which symbolized professionalism, responsibility, and loyalty of the company, and its attention to the visitor’s needs.